Con-sumer loyalty

Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.

146p giangdongdinh 30-05-2024 3 2   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

Fashion must have value and purpose and truly resonate to the consumer. Strong brands with consistent powerful messages can create loyalty and a sense of worth that transcends the burden of choice. Therefore, this study is carried out to identify the factors that influenced brand loyalty towards supply chain of Muslimas fashion (Hijabs) in Malaysia. Based on a review of the existing literature in a range of fields, this study proposes that brand loyalty indicates the importance of brand name, product quality, price, store environment, promotion, service quality and style.

7p longtimenosee10 26-04-2024 3 1   Download

The practice of managing customer loyalty to the organization’s services based on the concept of Customer Relationship Management (CRM) is becoming increasingly relevant in the supply chain strategies. It is necessary to study potential consumers, identify their requirements and develop a competent marketing strategy for building mutually beneficial relations of the organization with customers.

8p longtimenosee07 29-03-2024 7 2   Download

In this paper the concept of service quality in supply chain has been investigated in the health system. This article aims to fill the gap in the literature by providing evidence about patients’ satisfaction and loyalty regarding the health-care they experienced from Indonesia private hospitals by supply chain strategy. This research was conducted using the data from the consumers who received services from 4 different private hospitals in Surabaya, Indonesia.

11p longtimenosee06 27-03-2024 2 2   Download

Supply chain Management has played a significant role in corporate efficiency and has attracted the attention of numerous academicians over the last few years. This study aims to determine how the influence of supply chain, virtue, integrity, trust in intermediaries, trust in sellers, and customer loyalty, on purchase intentions through online. Data were obtained by distributing 168 questionnaires to students in the Soloraya region which included: Klaten Regency, Sukoharjo Regency, Wonogiri Regency, Sragen Regency, Boyolali Regency, and Solo Kota.

7p longtimenosee06 27-03-2024 4 2   Download

The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.

11p longtimenosee06 27-03-2024 4 2   Download

This study is to fill this gap by building a conceptual framework to examine the relationship between customer perceived value derived from SRT and customer loyalty along with factors influencing consumer attitudes and behavioral intentions toward SRT. The results of this study will provide valuable insights for retailers on how to implement SRT effectively to enhance retail store loyalty and performance.

6p vigojek 02-02-2024 5 1   Download

Research results help tour operators in Vietnam achieve business efficiency through travel agents to increase satisfaction and maintain travel agents’s loyalty to tour operators, including: (1) providing stable service quality; (2) providing service quality as commitment; (3) providing service as the end consumer’s expectation; (4) always improve service quality; (5) provide competitive products.

13p vigrab 02-02-2024 2 1   Download

This paper examines factors that impact customer’s brand loyalty in the smartphone market in Ho Chi Minh city. The model consists of social influence, self-expressive value, perceived quality, perceived price, and their impact on brand loyalty.

8p vimichaelfaraday 28-12-2023 5 3   Download

Part 1 of ebook "Supply chain management: Best practices" provides readers with contents including: introduction to supply chain management; anatomy of a supply chain; supply chain metrics - measuring up to high standards; traditional core processes of supply chain management; manufacturing supply chain on the make;...

166p thamnhuocgiai 24-09-2023 6 5   Download

This study is aim to explore how logistics service quality of e-commerce can be measured in Vietnam context, especially targeted group of young consumers who are going to be fundamental purchasing power in the upcoming era.

12p vimulcahy 18-09-2023 9 7   Download

Ebook Marketing management (13th ed): Part 1 includes contents: Chapter 1 - Defining marketing for the 21st Century; Chapter 2 - Developing marketing strategies and plans; Chapter 3 - Gathering information and scanning the environment; Chapter 4 - Conducting marketing research and forecasting demand; Chapter 5 - Creating customer value, satisfaction, and loyalty; Chapter 6 - Analyzing consumer markets; Chapter 7 - Analyzing business markets; Chapter 8 - Identifying market segments and targets; Chapter 9 - Creating brand equity; Chapter 10 - Crafting the brand positioning; Chapter 11 - Deali...

349p haojiubujain01 03-07-2023 8 2   Download

Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics;...

32p chankora 16-06-2023 9 4   Download

Continued part 1, part 2 of ebook "Consumer psychology of tourism, hospitality and leisure (Volume 3)" presents the following content: experience and satisfaction; market segmentation; attraction and loyalty; image and interpretation; aristotelian ethical values within a tourism hospitality industry context;...

144p damtuyetha 09-01-2023 6 3   Download

Lecture Electronic Commerce (E-Commerce) - Chapter 8: Marketing and Advertising in E-Commerce provide students with knowledge about describe the factors that influence consumer behavior online; understand the decision-making process of consumer purchasing online; discuss the issues of e-loyalty and e-trust in electronic commerce (EC);...

42p bachnhuocdong 23-12-2021 15 3   Download

This study focuses on the components of customer loyalty for a retail business. Research data was collected from 320 respondents in Da Nang. The paper follows quantitative analysis method combined with qualitative analysis.

15p vimichaeldell 04-12-2021 7 0   Download

The service firm’s readiness to provide each customer with personalized service; it means the transcendental approach of the firm and its related services offered to the consumers.

247p spiritedaway36 26-11-2021 26 4   Download

Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.

218p spiritedaway36 26-11-2021 24 3   Download

The results revealed the strongly significant relationship between pharmacist’s interaction behavior include perceived pharmacist’s listening, perceived pharmacist’s listening, perceived pharmacist’s professional competence of pharmacist and consumer loyalty with the role of consumer trust moderation and consumer satisfaction in pharmacies. The findings of this research can help the organization to understand customers' needs so that organizations can serve their customers better than their competitors, which finally leads to cost reduction and customer loyalty.

13p huyetthienthan 23-11-2021 20 1   Download