Consumer Motivation

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

The study "Using data envelopment analysis (DEA) to evaluate performance the top FMCG companies: A case study in Vietnam" is divided into five components. The first section provides an overview of the research background, motivation, purpose, objects, and scope. The second component presents the data-envelopment analytic research on performance evaluation.

8p tonhiemm 07-06-2024 3 1   Download

Want to lose weight and keep it off for good? This no-nonsense guide shows you how to consume fewer calories than you burn, providing a delicious, easy, and safe low-calorie plan you can follow for life! You'll find tools to improve your eating and exercise habits, cope with stress and boredom, assess your progress, and live healthier and happier. Discover how to: Understand your metabolism; Set realistic, attainable goals; Maintain a healthy weight;...

386p zizaybay1104 29-05-2024 5 2   Download

Ebook "Handbook of sustainable travel" gathers distinguished researchers on travel behavior from a variety of disciplines, to offer state-of-the-art research and analysis encompassing environmental, traffic and transport psychology; transport planning and engineering; transport geography; transport economics; consumer services research; environmental sociology and well-being research.

342p giangdongdinh 28-05-2024 4 1   Download

In developing acceptance sampling plan, the mean is often the choice due to the fact that it is a good estimator. However, it is only a good estimator when dealing with symmetrical data. If the data is not symmetrical, then the mean is no longer a good estimator, but the median is. The recent two-sided group chain acceptance sampling plans (TSGChSP) has only been applied to Pareto distribution of the 2nd kind by using the mean to cater for symmetrical data. In reality, some data are actually non-symmetrical.

5p longtimenosee09 08-04-2024 6 1   Download

This research tried to discuss the supply chain management and its motivation, ability, and opportunity on consumer service innovativeness and consumer attitude. The aimed of this research was threefold. First of all, this research reviewed phenomena on motivation, opportunity, and ability on consumer innovativeness. Second, we developed a measurement that important to the research which discussed about motivation, ability, and opportunity on consumer innovativeness.

8p longtimenosee04 06-03-2024 1 0   Download

The study is done with quantitative research by a sample of 243 respondents who are from different countries staying in Ho Chi Minh City. The results show that rice ST25 is acknowledged, and consumers highly rate it, and its potential to be made into national gifts and to stand firm to represent the image of Vietnam from a tourism perspective. The conclusion and recommendations can be utilized to identify other handmade items for Vietnam’s sustainable tourism.

11p vigrab 02-02-2024 4 1   Download

The study aims to explore the motivation of organic food consumption among consumers in Hue city. The authors applied means-end chain theory in 77 samples. The results showed health and happiness are drivers for organic food purchase.

17p viindra 06-09-2023 9 3   Download

Part 1 of ebook "Understanding the hospitality consumer" provides readers with content including: setting the context for the study of hospitality consumption; consuming hospitality services; the key perspectives seen as complementary to an understanding of hospitality consumer behaviour; social and cultural influences on hospitality consumer behaviour; the influence of reference groups on hospitality consumers;...

152p lytamnguyet 04-08-2023 4 3   Download

The researches on informal economy focuses on supplier aspects and government policies. This will be a major omission because the motive and reason for the existence of the suppliers in the informal economy are the consumers.The understanding from the perspective of consumers will answer us the question: What causes consumers to purchase goods from the informal economy, represented by street vendors?

17p nhanchienthien 25-07-2023 8 4   Download

Ebook Consumer Behaviour: Part 1 presents the following content: Introduction to Consumer Behaviour; Consumer Research; Consumer Motivation; Consumer Personality; Consumer Perception; Consumer Learning;...Please refer to the documentation for more details.

115p chankora 16-06-2023 18 4   Download

Consumer behaviour of pressuring firms for better reverse logistics can be categorised as consumer activism that belongs to pro-environmental behaviour. The consumer behaviour of activism, along with purchase choice, product use and post-use, household management, and collective, refers to some extent of environment-related motivation.

20p vidumbledore 19-01-2023 21 7   Download

Part 1 of ebook "Consumer psychology of tourism, hospitality and leisure (Volume 3)" presents the following content: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; a duality in vacation decision making; effects of holiday packaging on tourist decision making: some preliminary results;...

192p damtuyetha 09-01-2023 9 3   Download

Part 1 of ebook "Marketing in travel and tourism" provide readers with content about: the meaning of marketing in travel and tourism; understanding the consumer and the marketing mix in travel and tourism; planning for marketing strategy and short term operational objectives and compaigns; planning marketing campaigns - budgeting and evaluating marketing performance;... Please refer to part 1 of the ebook for details!

253p tieuvulinhhoa 22-09-2022 14 5   Download

The aim of this research is to gain an in-depth understanding of the role of extended family members in family decision-making in the context of a high-involvement purchase in an emerging economy. A high-involvement purchase involves a positive and strong engagement for consumers and thus requires that the purchaser devotes more time, thought, energy, motivation and other resources to the purchase process (George & Edward, 2009; O’Cass, 2000).

277p runordie3 06-07-2022 7 1   Download

This study aims to explore inconspicuous luxury consumption, an emerging consumption phenomenon in Vietnam. A qualitative research using semi-structured consumer interviews was conducted in Hanoi. The research findings suggest that inconspicuous luxury consumption is on the rise in Vietnam, especially among several groups of consumers. The salient motivations driving consumers to engage in inconspicuous luxury consumption include function-seeking, differentiation, and avoidance. The research results are discussed and some managerial implications are provided.

9p alucardhellsing 04-05-2022 14 2   Download

This tailoring effect does not exist among those strongly financially motivated when the financial benefits are emphasized. Additionally, participation was generally higher when participation was described as voluntary compared to mandatory. We discuss the theoretical and practical implications arising from these findings.

15p huangminghao_1902 27-02-2022 23 2   Download

The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational factors (i.e., individual situation, website quality, motivational activities by retailers, and product attributes) to their online impulse buying.

8p lazzaro 30-12-2021 15 0   Download

The number of empirical studies on the effect of Corporate Social Responsibility (CSR) motives on the consumer purchase intention is still very small. Furthermore, the models tested in these studies were also relatively simple (including only CSR motives, attitude toward the firm, and/or purchase intention).

8p guernsey 28-12-2021 7 1   Download

Past travel experience, inner motives and tourist attitude upon visiting the destination typical of cultural tourismThe results of an in-depth interviews and investigation reveal travel experience, inner motives and tourist attitude toward destination. Results show that the tourist motivations especially the desire for exploration significantly affect their attitudes. Moreover, travel experience was found to exert a significant effect in the inner motives for exploring culture and sub-culture in destination.

14p huyetthienthan 23-11-2021 20 1   Download