Consumer outlet selection

Lecture Consumer behaviour: Lecture 04 Outlet selection and product purchase – Post-purchase processes learning objectives: How the traditional retailing environment is changing; Trend towards internet retailing; Factors that affect retail outlet selection; Why consumer characteristics can also affect outlet selection; In-store influences that can affect brand choice; How marketers can capitalise on these influences.

25p tomjerry003 03-11-2021 22 3   Download

Lecture Consumer behaviour learning objectives: Demonstrate a detailed understanding of the basic concepts of consumer behaviour describe how this knowledge can be used by marketers; Demonstrate ability to segment markets using consumer behavior concepts/constructs; Identify and illustrate how these concepts can be used to explain the decisions buyers make in the marketplace

6p tomjerry003 03-11-2021 23 2   Download

Consumers’ perception is defined as the study of how an individual customer, groups of customer select, buy, use, and dispose ideas, goods, and services that cater their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Rathod et al., (2008), focused on finding the difference of criteria for selection of retail store among customers. Primary data was collected from seven big cities of Gujarat by quota sampling.

11p angicungduoc6 22-07-2020 8 1   Download

(bq) part 2 book "consumer behavior - building marketing strategy" has contents: self-concept and lifestyle, situational influences, consumer decision process and problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, postpurchase processes, customer satisfaction and customer commitment.

375p bautroibinhyen27 11-05-2017 110 17   Download

(bq) part 2 book "consumer behavior" has contents: learning, memory, and product positioning; attitudes and influencing attitudes; situational influences; consumer decision process and problem recognition; information search; alternative evaluation and selection; outlet selection and purchase,...and other contents.

422p bautroibinhyen23 02-04-2017 72 4   Download

In this topic we will cover the following aspects: Retail outlet selection, influence of consumer characteristics, in-store influences and brand choice, and how these influences relate to marketing strategy selection. The changes due to Internet retailing will also be discussed.

25p tangtuy04 16-03-2016 53 3   Download