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Lecture Consumer behaviour: Lecture 04 - Nguyen Hoang Sinh
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Lecture Consumer behaviour: Lecture 04 Outlet selection and product purchase – Post-purchase processes learning objectives: How the traditional retailing environment is changing; Trend towards internet retailing; Factors that affect retail outlet selection; Why consumer characteristics can also affect outlet selection; In-store influences that can affect brand choice; How marketers can capitalise on these influences.
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