Consumer theory

This study aims to examine the impact of central and peripheral cues of Online Consumer Review (OCR) (including accuracy, completeness, timeliness, consistency, quantity, product ratings, and visual cues) toward purchase intention based on Elaboration Likelihood Model (ELM) and the mediating role of attitude.

22p vialicene 02-07-2024 2 0   Download

Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...

130p giangmacvien 22-06-2024 3 1   Download

Part 2 of ebook "Multichannel commerce: A consumer perspective on the integration of physical and electronic channels" provides readers with contents including: Chapter 4 - Purchase specific and individual differences; Chapter 5 - Reflection; Appendix A - Methodology of the structured literature review; Appendix B - German measurement instrument; Appendix C - Latent variable correlations and AVE;...

88p giangmacvien 22-06-2024 1 1   Download

This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.

12p leminhvu111 07-06-2024 1 0   Download

The purpose of this research is to find out what factors influence online conspicuous consumption behavior and how social media usage affects those factors. Applying a quantitative approach, an integrative model is proposed based on social comparison theory and a sample data size of 472 is collected from social media users.

17p vijaychest 16-05-2024 0 0   Download

Rapid urbanization that lead to busier lifestyles with longer work hours has increased consumer demand for convenient restaurants. Since Indonesia has a large Muslim population, this research aims to find out the demand for halal certified restaurants by analyzing the influential factors involved in consumer decision to patronize halal certified restaurants based on the Theory of Planned Behavior.

13p longtimenosee10 26-04-2024 2 1   Download

The article deals with the study of the consumer behavior by considering the supply chain strategy in the context of a rapid digital transformation. The urgency and significance of the identified problem for science and practice are stipulated, on the one hand, by objective economic laws and major trends of the modern era, and on the other, by the problems of developing a model of the digital consumer’s responsible behavior.

7p longtimenosee10 26-04-2024 1 1   Download

This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.

9p longtimenosee10 26-04-2024 3 1   Download

This study aims to determine the effect of subjective norm, halal awareness, and behavioural control on purchase intention in halal food products for Muslim students in non-Islamic countries. This research is a survey research using a questionnaire as an instrument, distributed to respondents all over Europe.

7p longtimenosee10 26-04-2024 1 1   Download

The objective of the study is to determine the main behavior affecting the adoption of halal food logistics (HFL) services among the SMEs - food and beverages manufacturers in Malaysia. Presently, the demand for halal products by Muslim consumers has increased exponentially as well as the concerned on the transportation services status. Thus, the existing of the HFL is designed especially to meet the demand from halal manufacturers to maintain the integrity of their halal products along the supply chain.

8p longtimenosee10 26-04-2024 3 1   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 3 0   Download

Supply chain management can enable economies and companies to overcome disruptions and continually transform them to meet the changing needs and expectations of its customers, shareholders and other stakeholders. Therefore, the objective of this study was to investigate the influence of strategic human resource managing on supply chain resilience in manufacturing firms in Russia. The employed population is more considered to be economically active.

7p longtimenosee09 08-04-2024 6 0   Download

This study aims to evaluate the factors affecting voluntary social insurance participation of small traders. The proposed research model was based on merging Theory of Planned behavior (TPB) and Technology acceptance model (TAM) to examine how to form the participating voluntary social insurance intentions.

16p viritesh 02-04-2024 3 1   Download

This development enables consumers to continue to afford sustainable food in the future. Due to the complexity and non-transparency of value chains (especially in the organic food market) as well as the insufficient labelling of organic food, there is a lack of information in the organic food market. This often results in market failure.

12p longtimenosee07 29-03-2024 7 1   Download

Ebook "At what price?: Conceptualizing and measuring cost-of-living and price indexes" examines the foundations for consumer price indexes, comparing the conceptual and practical strengths, weaknesses, and limitations of traditional “fixed basket” and COLI approaches. The book delves into a range of complex issues, from how to deal with the changing quality of goods and services, including difficult-to-define medical services, to how to weight the expenditure patterns of different consumers.

349p tuongnhuoclan 28-11-2023 7 3   Download

Ebook "Accounting for tastes" provides readers with contents including: personal capital; preferences and values; de gustibus non est disputandum; a theory of rational addiction; rational addiction and the effect of price on consumption; an empirical analysis of cigarette addiction; the economic way of looking at life; a note on restaurant pricing and other examples of social influences on price;...

279p mocthanhdao0210 20-11-2023 8 4   Download

Ebook "General equilibrium and welfare economics: An introduction" addresses these needs and requirements by emphasizing the basic underpinnings of general equilibrium and welfare economics. In particular, the theory of choice, which is fundamental to both areas, is developed in a very comprehensive and rigorous fashion. Moreover, extensive use is made of examples, both of the simple type intended to bolster the student’s understanding of the basic concepts, and those illustrating the application of the material to field areas in economics.

575p loivantrinh 29-10-2023 6 3   Download

Ebook "Currencies, commodities and consumption" analyses the strengths and weaknesses of two alternatives to PPP. Firstly, the so-called Big Mac Index, which uses hamburger prices as a standard of measurement, and second, a less well known technique which infers incomes across countries based on the proportion of consumption devoted to food. Kenneth W.

402p loivantrinh 29-10-2023 5 3   Download

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

279p loivantrinh 29-10-2023 6 3   Download

Part 1 of ebook "The economics of tourism destinations" provides readers with contents including: economics of tourism, economics of destinations, tourism studies and other related issues; introduction to the economics of tourism; the tourism sector in the economy; the economics of tourism destinations; the microeconomics of tourism; a close examination of the consumer theory applied to the tourist;...

437p dangsovu 20-10-2023 9 4   Download