Consumers’ preferences

Part 1 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: introduction background situation; practical relevance and application; theoretical preamble; fundamental assumptions; attitudes as predictors of intention; a critical assessment of the history of PLB research; demographics and their limitations; conceptual framework; questionnaire design;...

78p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: data analysis and results; respondent profile; results of the multiple regression analysis; eliminating bias; checking for moderator variables; antecedents related to price and quality; demographic variables; managerial implications; limitations and suggestions for future research;...

75p giangmacvien 22-06-2024 2 1   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

The concerns of dwindling food supply and over dependence on imported foods in Nigeria, especially in the face of dwindling foreign exchange, has prompted attention of experts on how to improve production and marketing of home-grown local food crops. The study assessed the quality characteristics and price preferences of consumers of Cowpea in the Niger State, Nigeria. The study adopted the survey design using quantitative research strategy.

14p longtimenosee10 26-04-2024 2 1   Download

This study focuses on how the coffee business trend in the third wave era can be enhanced through preference and value creation based on Global Supply Chain and consumer preference as theoretical background. This study utilizes non-probability sampling and there 97 coffee shop owners were participated. The result of this study showed that value creation has a significant effect on the Global Supply Chain, value creation has no significant effect on preference.

6p longtimenosee09 08-04-2024 0 0   Download

The aim of this study is to explore the role of rural retailers and examine how they influence rural consumer’s purchase behaviour. Also, how rural retailers, as a part of unorganized retailing represents their unique characteristics was investigated. The parameters of retailer’s merchandising, their advantages of social capital, vulnerability and drawbacks stemming from remoteness was re-examined too. This article took a consolidative literature review method where secondary information and data were collected.

9p longtimenosee06 27-03-2024 6 2   Download

Ebook "Wine safety, consumer preference, and human health" describes emergent investigations related to wine safety and quality, showing the relationship between these concerns and consumer preferences, with a special emphasis on the beneficial effects of wine on human health. The first part of the book describes the most relevant aspects of wine safety, emphasizing the advances offered by new technologies and biotechnological progress, as well as the impact of global climate change.

329p lamquandat 28-12-2023 3 2   Download

This study analyses consumer preferences of the Japanese for vegetables and fruits using secondary data. Additionally, to analyse Vietnam’s potential export of fruits and vegetables, this study interviewed 53 Japanese consumers. The Japanese have long embraced a healthy lifestyle.

10p vimichaelfaraday 28-12-2023 9 4   Download

Ebook "Accounting for tastes" provides readers with contents including: personal capital; preferences and values; de gustibus non est disputandum; a theory of rational addiction; rational addiction and the effect of price on consumption; an empirical analysis of cigarette addiction; the economic way of looking at life; a note on restaurant pricing and other examples of social influences on price;...

279p mocthanhdao0210 20-11-2023 8 4   Download

Ebook "General equilibrium and welfare economics: An introduction" addresses these needs and requirements by emphasizing the basic underpinnings of general equilibrium and welfare economics. In particular, the theory of choice, which is fundamental to both areas, is developed in a very comprehensive and rigorous fashion. Moreover, extensive use is made of examples, both of the simple type intended to bolster the student’s understanding of the basic concepts, and those illustrating the application of the material to field areas in economics.

575p loivantrinh 29-10-2023 6 3   Download

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

279p loivantrinh 29-10-2023 6 3   Download

Continued part 1, part 2 of ebook "Sensory evaluation of food: Principles and practices" provides readers with contents including: Chapter 13 - Preference testing; Chapter 14 - Acceptance testing; Chapter 15 - Consumer field tests and questionnaire design; Chapter 16 - Qualitative consumer research methods; Chapter 17 - Quality control and shelf-life (stability) testing; Chapter 18 - Data relationships and multivariate applications; Chapter 19 - Strategic research;...

288p dangsovu 20-10-2023 8 5   Download

Part 1 of ebook "Intermediate microeconomics: A tool-building approach" provides readers with contents including: Chapter 1 - Markets; Chapter 2 - Budgets; Chapter 3 - Preferences; Chapter 4 - Individual demands; Chapter 5 - Consumer comparative statics; Chapter 6 - Exchange economies; Chapter 7 - Technology; Chapter 8 - Costs; Chapter 9 - Competitive firms;...

175p dangsovu 20-10-2023 9 4   Download

This study also indicated that consumer panels preferred the taste of Anchote boiled before peeling. Therefore traditional processing method of Anchote boiled before peeling is also effective technique and need to be encouraged in terms of consumers preference of Anchote taste.

12p viisac 23-09-2023 3 1   Download

Consumer’s sensory perception of food attributes plays a vital role in food preference. Sensory responses to the flavor (taste and aroma), color, and texture of food are determinants of individual food choices. A descriptive cross-sectional survey on perception of food attributes was conducted on 400 respondents (aged ≤40 years) to evaluate consumers’ perception of flavoral attributes and perceived role of chosen foods in a healthy diet.

4p viisac 23-09-2023 6 1   Download

Part 1 of ebook "Intermediate microeconomics: A modern approach (Ninth edition)" provides readers with contents including: chapter 1 - the market; chapter 2 - budget constraint; chapter 3 - preferences; chapter 4 - utility; chapter 5 - choice; chapter 6 - demand; chapter 7 - revealed preference; chapter 8 - slutsky equation; chapter 9 - buying and selling; chapter 10 - intertemporal choice; chapter 11 - asset markets; chapter 12 - uncertainty;...

389p hanlinhchi 29-08-2023 5 3   Download

Ebook Microeconomics theory: Part 1 presents the following content: Introduction to Microeconomics; The Concept of Equilibrium; Consumer Theory–Cardinal Utility Analysis; Ordinal Utility Theory: Indifference Curve Approach; The Revealed Preference Theory of Demand;...Please refer to the documentation for more details.

282p chankora 16-06-2023 3 2   Download

Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics;...

32p chankora 16-06-2023 9 4   Download

Improving meat quality is a high priority for the pork industry to satisfy consumers’ preferences. GWAS have become a state-of-the-art approach to genetically improve economically important traits. However, GWAS focused on pork quality are still relatively rare.

12p vinarcissa 21-03-2023 3 1   Download

Part 1 of ebook "Behavioral interactions, markets, and economic dynamics: Topics in behavioral economics" provide readers with content about: intergenerational interactions; an equilibrium model of child maltreatment; tough love and intergenerational altruism; behavioral macroeconomics; consumer interdependence via reference groups; time preference in macroeconomics;...

342p damtuyetha 16-02-2023 4 1   Download