Contemporary marketing
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Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.
517p giangdongdinh 30-05-2024 2 2 Download
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Ebook "Contemporary wine marketing and supply chain management: A global perspective" intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers.
258p giangdongdinh 30-05-2024 2 2 Download
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Ebook "Innovation and capacity building: Cross-disciplinary management theories for practical applications" explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.
309p giangdongdinh 30-05-2024 6 2 Download
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Part 1 of ebook "Higher education: Handbook of theory and research (Volume XXIII)" provides readers with contents including: economic models and policy analysis in higher education; rankings and classifi cations in higher education; institutional transformation and the advancement of women faculty; the state, the market and the institutional estate; interests, information, and incentives in higher education;...
187p tuongnhuoclan 27-11-2023 6 3 Download
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Continued part 1, part 2 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 7 - Brand positioning; Chapter 8 - The creative brief; Chapter 9 - Media and account planning; Chapter 10 - Measuring success; Chapter 11 - Business-to-business case study; Chapter 12 - Packaged-goods case study; Chapter 13 - Retail case study;...
85p tuongnhuoclan 27-11-2023 7 5 Download
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The terms ‘spirituality’ and ‘spiritual tourism’ have recently appeared in Vietnamese society to refer to activities related to religion-beliefs and economy-tourism. To understand their meanings, this study firstly explains the etymology, then examines the context of the birth and existence of these terms in contemporary Vietnamese society.
17p visystrom 22-11-2023 3 3 Download
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Ebook "Vertical markets and cooperative hierarchies: The role of cooperatives in the agri-food industry" comprises a selection of sixteen newly written essays that provide clarification to issues pertinent to contemporary cooperatives. Twenty three internationally recognized scholars of agricultural cooperatives, from a variety of disciplines such as industrial organization, finance, sociology, networks, and political theory, contributed theoretical work and empirical observations from different countries.
289p loivantrinh 29-10-2023 6 2 Download
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Part 1 of ebook "Human resource management: A contemporary approach" provides readers with contents including: human resource management and its organisational context; resourcing the organisation; developing the human resource; strategic human resource management; contextualising HRM;...
365p hanlinhchi 29-08-2023 12 5 Download
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Part 1 of ebook "Housing affordability and housing investment opportunity in Australia" provides readers with contents including: major reasons for an increase in the number of institutions offering home loan products and in the number of home loan products offered in the australian home loan market; introduction to contemporary residential mortgage (home loans) lending products;...
105p lytamnguyet 04-08-2023 6 3 Download
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Ebook "Cutlip and Center's: Effective public relations (11th edition)" offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
1095p tichhythan 17-08-2023 15 8 Download
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The Economics Book is a captivating introduction to historically important and emerging ideas in a field of science that often confuses newcomers, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 of the greatest ideas, from the earliest experiences of trade to global economic crises, through exciting text and bold graphics. Please refer to Ebook The Economics Book: Big ideas simply explained - Part 2 for more details.
203p haojiubujain03 09-08-2023 6 3 Download
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Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...
118p lytamnguyet 04-08-2023 3 3 Download
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This research has been undertaken by theoretical and practical investigation via a critique of the historical and contemporary topics surrounding women’s apparel size definitions. This analysis has informed the development of an alternative size model to assist design and production of mass market apparel. There is expectation from both apparel manufacturers and consumers that apparel standards are necessary for the efficient production and distribution of mass market apparel.
121p runthenight05 01-03-2023 3 2 Download
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The objectives of the study are: to extend the literature in several ways. First, the relationship between strategictype and organisational capabilities has been predominately investigated in the context of the private sector, not the public sector; To provide evidence about the comparative impacts of two contemporary control devices adapted by management of GBEs, as organisations that operated in a nexus between private sector market conditions and public sector ownership and oversight conditions; To provide evidence about the mix of congruency factors (i.e.
261p runthenight04 02-02-2023 4 1 Download
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Chapter 3 - Evaluating cultural and social environments. After reading the material in this chapter, you should be able to: Cultural diversity in the era of globalization, concept of national culture, culture & communication, global customers.
20p runordie9 27-09-2022 15 7 Download
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Chapter 6 - Conducting marketing research. After reading the material in this chapter, you should be able to: The importance of marketing research, the scope of global marketing research, conducting global marketing research, the role of social media, cultural, social and contextual factors, the global marketing research process, global MIS systems.
19p runordie9 27-09-2022 21 7 Download
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Chapter 9 - Segmenting, targeting, and positioning for global markets. After reading the material in this chapter, you should be able to: The need for STP strategy in global markets, global market segmentation strategies, targeting, positioning.
24p runordie9 27-09-2022 16 7 Download
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Chapter 11 - Setting global prices. After reading the material in this chapter, you should be able to: Factors influencing pricing decisions; objectives, strategies, and pricing policies; taxonomy of pricing practices; terms and methods of payment; countertrade.
41p runordie9 27-09-2022 12 7 Download
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Chapter 13 - Launching global communication and advertising. After reading the material in this chapter, you should be able to: Global promotional strategy, global advertising strategy, global advertising regulations, the global advertising agency.
27p runordie9 27-09-2022 20 7 Download
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Chapter 14 - Using social media for global marketing. After reading the material in this chapter, you should be able to: An introduction to social marketing, the networked enterprise, the growth of global social marketing advertising, case studies of social marketing campaigns.
21p runordie9 27-09-2022 15 7 Download