Cooperative advertising

Part 1 of ebook "Vertical cooperative advertising in supply chain management: A game-theoretic analysis" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Fundamentals; Chapter 3 - Cooperative advertising models in supply chain management, a review;...

84p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Vertical cooperative advertising in supply chain management: A game-theoretic analysis" provides readers with contents including: Chapter 4 - Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain, a game-theoretic approach; Chapter 5 - Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer; Chapter 6 - A manufacturer-retailer supply chain with fuzzy customer demand, a vertical cooperative advertising and pricing model; Chapter 7 - Résumé;...

83p giangmacvien 22-06-2024 2 1   Download

The following will be discussed in this unit: By the end of the unit participants will be able to: Describe the requirements for good employment and working conditions; explain how to recruit & employ staff transparently; describe how to create a diverse workforce; explain the importance of how positions are advertised; list and describe the criteria for selecting new staff and the organisational human resources policies; explain ways to implement skills training; explain how to foster team commitment and cooperation.

60p cucngoainhan5 08-12-2021 16 1   Download

This paper considers pricing and co-op advertising decisions in two-stage supply chain and develops a monopolistic retailer and duopolistic retailer's model. In these models, the manufacturer and the retailers play the Nash, Manufacturer-Stackelberg and cooperative game to make optimal pricing and co-op advertising decisions.

18p toritori 11-05-2020 4 0   Download

This work deals with cooperative advertising in a manufacturer-retailer supply channel using differential game theory. It considers the manufacturer as the Stackelberg leader and the retailer as the follower. It incorporates the manufacturer’s advertising effort into Sethi’s sales-advertising dynamics, and considers its effect on the retail advertising effort, the awareness share, the players’ payoffs, and the channel payoff.

28p danhnguyentuongvi27 19-12-2018 16 0   Download

In the following, we identify the unique subgame perfect equilibrium of the sequential game described above. Furthermore, government’s regulation is shown to reduce the diversity in the programs offered by the channels at equilibrium: the lower the upperlimit imposed by the government to the ad- vertising rate, the weaker the diversity in the programs! There are at least three papers closely related to the present analysis. Vaglio (1995) proposes a Hotelling-type model of the audience for TV- broadcasting which shares several properties with ours.

69p dambaotaikhoan 06-05-2013 58 6   Download

Accordingly, in the second stage-game, “broadcasting firms face a trade-off: either they capture large audiences by keeping the advertising rate low, or they stuff programs with advertising interruptions, thereby losing audience in favour of their competitor” (Vaglio, p. 35). Thus, the second stage-game in which advertising rates are decided, closely resembles the second stage-game of a spatial competition model in which, after having decided about their lo- cation, firms decide about their prices.

0p dambaotaikhoan 06-05-2013 85 5   Download

Since the 1980s, the food and beverage industry has made children and adolescents the targets of intense and specialized food marketing and advertising efforts. The proliferation of electronic media, the deregulation of and declining support for public service advertising, and the booming economy of the 1990s all contributed to the transformation of children into a consumer group (Packaged Facts, 2000). In addition, the overabundance of certain foods in the U.S. food supply (such as corn and grains) along with decreased food production costs, allows food...

88p dangsuynghi 15-03-2013 78 10   Download

This section provides information specific to utility green pricing programs, a subset of the market. The number of utilities offering green pricing has grown steadily in recent years—today, more than 850 investor-owned, public, and cooperative utilities in most states offer green pricing programs. Appendix D provides a list of utilities offering green pricing, and Appendix E provides Web links to all green power product offerings.

819p lenh_hoi_xung 21-02-2013 118 24   Download

In return for providing this proven success package, the franchiser expects a franchise fee as well as a share in the day-to-day profits of the business by means of a royalty (normally, anywhere from 2% on the gross sales revenue to 50% of the net depending on the nature of the business and the degree of involvement required of the franchiser).

28p bi_ve_sau 05-02-2013 38 4   Download

Public comment is sought to help inform the Working Group in shaping its recommendations for enhanced industry self-regulatory efforts as part of a report requested by Congress. Comments are not being requested as the basis for regulation. The recommendations include principles addressing the nutritional quality of foods that are most heavily marketed to children. They also include proposed definitions of advertising, promotion, and other marketing activities targeting children ages 2-11 years and adolescents ages 12-17 years to which the nutrition principles would apply.

13p connicquy 14-12-2012 51 3   Download

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers...

387p possibletb 28-11-2012 131 44   Download

General conditions adopted by the European Coffee Federation (ECF) Annual General Meeting on the 14th June 2002 and effective as from 1st January 2003. The ECF recognises and thanks representatives of exporters and associations of producing countries for their cooperation in the ongoing revision of its standard contracts. Lodged with the various arbitral bodies in Europe. Originally adopted by the Committee of the European Coffee Associations (CECA) on the 29th September 1956 2002 Edition (as amended)...

24p zzkluxkluzz 09-10-2012 74 7   Download

all rights reserved. smashwords edition. feel free to share this in its entirety with all credits included. thank you for downloading this free . although this is a free book, it remains the copyrighted property of the author, and may not be reproduced, copied and distributed for commercial or non-commercial purposes. if you enjoyed this book, please encourage your friends to download their own copy at smashwords.com, where they can also discover other works by this author. thank you for your support....

24p khangoc2395 27-08-2012 34 1   Download