Cosmetics & toiletries

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study.

8p guineverehuynh 22-06-2020 20 0   Download

Yankelovich Partners conducted an omnibus study on behalf of the Cosmetic, Toiletry, and Fragrance Association and Women Work!. A regionally representative sample of 1,000 Americans age 18 or older were interviewed by telephone using an unrestricted Random Digit Dialing (RDD) technique that significantly reduces serial bias and ensures that respondents with both listed and unlisted numbers are reached. Only one interview was conducted per household.

8p nhatvy 12-06-2009 238 12   Download