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Creating brand equity
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Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.
37p
bautroibinhyen11
03-01-2017
64
5
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The main objective of this research study is to empirically test if a traditional brand equity model is applicable to online companies and to ascertain its nomological validity.
240p
runthenight04
02-02-2023
11
3
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CHỦ ĐỀ BẠN MUỐN TÌM
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