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Customer perceived value
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This study was conducted to investigate the effect of moderating factor namely Core Competencies on the relationship between the Perceived Value and Destination Image among green hotel customers in Malaysia. This quantitative research was performed using a survey method through questionnaires.
7p
longtimenosee07
29-03-2024
5
2
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This study is to fill this gap by building a conceptual framework to examine the relationship between customer perceived value derived from SRT and customer loyalty along with factors influencing consumer attitudes and behavioral intentions toward SRT. The results of this study will provide valuable insights for retailers on how to implement SRT effectively to enhance retail store loyalty and performance.
6p
vigojek
02-02-2024
5
1
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This paper examines factors that impact customer’s brand loyalty in the smartphone market in Ho Chi Minh city. The model consists of social influence, self-expressive value, perceived quality, perceived price, and their impact on brand loyalty.
8p
vimichaelfaraday
28-12-2023
5
3
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The objective of this research is to explore the domestic transfer pricing practices of service organisations in Australia with the emphasis placed on examining whether, in internal transactions, the domestic transfer price had any influence on the value perceived by the internal buyer. Because the extant transfer pricing theories cannot explain the value perceived by the internal customer in internal exchange of goods and services, an exploratory research methodology is adopted and no assumptions are made about the relationship.
369p
runthenight04
02-02-2023
6
3
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This paper evaluates the effect of advertising on brand equity. The effect of advertising on brand equity will be approached in terms of two perspectives: perceived advertising spending (PAS) and perception of advertising (PA). Samples were assembled from 295 customers who own mobilephones on the market in Central Vietnam.
9p
vikoenigsegg
29-09-2022
15
7
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This study is based on a literature review, previous studies aimed at overviewing the theoretical issues of customer perceived value. In addition, through a research review, the author evaluates the influence of perceived value on consumers' intention to buy luxury fashion products.
10p
visherylsandberg
18-05-2022
16
5
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The results show that four factors positively affect repurchase intention, including perceived usefulness, trust, perceived value, and enjoyment. The results implies that it is necessary to design websites that that are informative, useful, and entertaining. In addition, suppliers need to gain and retain customer trust, thereby maintaining a steady stream of revenue from loyal customers and enhancing business efficiency.
15p
vistephenhawking
26-04-2022
11
1
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The first purpose of this study is to integrate relevant literature and develop a comprehensive research model to identify the influence of standardization and customization on the perception of customers. The second purpose of this study is to empirically test the research model through conducting survey research in the service industry.
19p
viuchinaga2711
21-10-2021
10
0
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Chapter 5 - Creating long-term loyalty relationships. In this chapter, we will address the following questions: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing?
34p
lovebychance01
25-04-2021
19
2
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The paper’s objective was to identify and measure factors impacting on satisfaction and reuse intention of customers using online motorbike service. The research model proposed five factors affecting customer satisfaction such as perceived service quality, perceived value, transaction convenience, perceived ease of use and perceived usefulness as well as two factors affecting reuse intention such as satisfaction and habit.
17p
larachdumlanat129
19-01-2021
32
2
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This research’s insight is the impacts of innovation on the consumer perceived value, which has few focuses from previous studies. The outcome of the research has shown different aspects of the innovation to the consumer perceived value and customer satisfactions.
19p
larachdumlanat129
19-01-2021
14
2
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Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components including brand awareness, brand associations, perceived quality and brand loyalty in order to enhance the value of brand equity for higher institutions in Vietnam.
12p
tamynhan6
14-09-2020
16
1
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The outcome of this research shows an insight into the impact of service quality on outcome variables viz. perceived value, customer satisfaction, post purchase intension and loyalty.
8p
murielnguyen
01-07-2020
24
2
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The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.
0p
cothumenhmong6
17-07-2020
22
1
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This study develops and tests a set of new factors which shapes both customer satisfaction and delight within the UAE setting. The factors include perceived service value, perceived service quality, perceived price fairness in addition to perceived service recovery.
10p
tocectocec
24-05-2020
10
0
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The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also identified the impacts of the five independent variables of tangibles, assurance, empathy, reliability and responsiveness and the intervening variables of perceived value and customer satisfaction on repurchase intention. Quantitative research was conducted by questionnaire with 300 middle and small organizations in HCMC.
12p
tozontozon
25-04-2020
19
2
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The method results confirm that perceived value contributes a stronger influence on customer satisfaction than perceived quality does. Chemical market tends to put perceived value as a priority as long as the product quality meets the standard parameter. Perceived quality is reflected more by service while there is less point of differentiation on tangible product. The paper may limit the generalization of the findings, hence the replication in other industries are encouraged.
8p
tozontozon
25-04-2020
39
1
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The study aims to develop a model for measuring and verifying the relationship between dimensions of brand equity and brand equity as a whole. The study uses quantitative methods to formally evaluate the scale and the impact of the factors on the customer-oriented brand equity of travel agencies in Hanoi. The samples were randomly selected from 215 questionnaires which were distributed and collected. The finding is that dimensions of brand value include brand awareness, brand association, perceived quality, brand loyalty, which have a strong impact on the brand equity of tour operator.
10p
chauchaungayxua2
04-01-2020
24
0
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The research focuses on evaluating customer satisfaction withthe service quality, corporate image, service price, perceived value of lifeinsurancecompanies in Vietnam. Thereby, the research proposes recommendations to improve customer satisfaction with life-insurance companies in Vietnam.
27p
bibianh
24-09-2019
45
4
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The main purpose of this study is to investigate the effects of perceived Corporate Social Responsibility (CSR) practices on customers’ satisfaction and perceived value. According to the result of the literature review, the studied CSR practices include environmental protection, customer protection, community, HR policies, price, product quality, relationship selling, empathy, and fulfil expectations.
12p
vititan2711
14-08-2019
45
0
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