The effect of advertising on brand equity: Empirical evidence from the mobilephone market in central Vietnam

The Effect of Terminologies on Attitudes Toward Advertisements and Brands

7 p | 167 | 17

Ebook Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition) - Terence A. Shimp, J. Craig Andrews

754 p | 12 | 8

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

14 p | 32 | 2

Ebook Advances in advertising research (Vol. V: Extending the boundaries of advertising): Part 2

207 p | 1 | 1