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Customer relationship management systems
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Part 1 of ebook "Driving demand: Transforming B2B marketing to meet the needs of the modern buyer" provides readers with contents including: Chapter 1 - The issues with modern demand generation; Chapter 2 - Leading demand process transformation; Chapter 3 - Why transformation fails; Chapter 4 - Action does not equal change; Chapter 5 - Changing the marketing and sales mind-set; Chapter 6 - Aligning content to your buyer;...
97p
giangmacvien
22-06-2024
1
1
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This study summarizes a sample of the managers of the Iraqi cellular communications company with 84 employees. The company is a service organization responsible for providing integrated telecommunications services. As a management system that uses human, technical, material and financial resources, its size and value increase in line with technical progress. The demand for telecommunication services is increasing for several factors, the most important being the only means available to the majority and to the increase in population.
6p
longtimenosee10
26-04-2024
1
1
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Institutions are accelerating to achieve a sustainable competitive advantage in supply chain, its range is expanding to find the tools to help them achieve this purpose, and the growing need for these organizations to understand their current status as well as their potential. Therefore, organizations always depend on information systems to process transactions, develop products, access a large proportion of their budgets to support their operational and commercial activities, and how to acquire knowledge for business owners to access these investments.
16p
longtimenosee10
26-04-2024
2
1
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The main reason behind carrying out the current study is to examine the mediating role supply chain identity salience in the relationship between its antecedents and supply chain social capital. In this study a new paradigm is presented by supply chain management (SCM) where a systems approach is adopted by firms to manage the supply chain not as a set of fragments but as s single entity, having a sole purpose of synchronizing and adjusting the supply chain activities of partnering firms to develop greater customer value as compared to other supply chain.
9p
longtimenosee09
08-04-2024
2
0
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CRM Process is considered the main critical success factor of CRM systems implementations, so special care should be given for each and every process in the organization supply chain for goal achievements. This paper provides an extensive review of the etiquette regarding the CRM processes. This review aims to increase the understanding of the different perspectives, levels of CRM processes, and CRM process models. The CRM Process either macro process or micro process.
11p
longtimenosee09
08-04-2024
0
0
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The systems in study "A customer relationship management (CRM) approach with the spiral model (Case study: Information system at Optik Sejahtera)" use the MySQL database. The results of this study based on analysis system of hypothesis test showed before using the system it took 8,6840 minutes and after using the system it only took 4,3197 minutes. It means, there are changes in sales transactions before and after using the information system in Optik Sejahtera.
10p
longtimenosee07
29-03-2024
6
2
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Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112p
tuongnhuoclan
27-11-2023
4
1
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Part 1 of ebook "Management and cost accounting (6th edition)" provides readers with contents including: management and cost accounting fundamentals; accounting information for decision making; job-costing systems; process-costing systems; income effects of alternative stock-costing methods; cost–volume–profit relationships; pricing, target costing and customer profitability analysis;...
451p
mocthanhdao0210
20-11-2023
6
3
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Continued part 1, part 2 of ebook "Key account management in financial services: Tools and techniques for building strong relationships with major clients" provides readers with contents including: preparing for key account management; identifying key accounts; the 10-step process; identifying your key accounts; entry strategies; meeting the customer’s needs; keeping on track;...
186p
mocthanhdao0210
19-11-2023
8
4
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Ebook "Excellence in sales: Optimising customer and sales management" is an integrated management approach for professional sales organisations. The authors collected best and worst practices in sales and customer management. The concept for true excellence in sales is relying on a set of levers which are explained in a systematic manner. Readers get the chance to compare their solutions with the worldwide top performers.
239p
loivantrinh
29-10-2023
7
4
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"Research on building the supply warehousing system for mid-range and small enterprises" for business development in the industrial age and in line with the trend of digital transformation, the introduction of ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and HRM (Human Resources Management) systems has made partly solve the problem of applying information technology to change business models and support business development.
13p
nhanchienthien
25-07-2023
7
5
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Bachelor's thesis of Business (Business Information Systems): CRM as a tool for IT strategy planning
CRM is a relative new technology in which allows organisations to capture data, and improve customer service capabilities. IT strategy planning is the process of planning, and implementing changes, to ensure organisations have best practise in regards to decision making and infrastructure. At the current moment there is little information domestically available in Australia about CRM systems. This thesis provides some insight, in-regards to CRM and IT strategy planning practice, in Australia.
160p
runthenight07
01-03-2023
3
2
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Principles of marketing: Lecture 44 provide students with knowledge about: simple marketing system; marketing 4P; actors and forces in a modern marketing system; change in perspective; customer relationship management; product/market expansion grid;... Please refer to this lesson for details!
61p
hanlamcoman
26-11-2022
13
6
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Lecture Management Information Systems - Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications. After studying this section will help you understand: how do enterprise systems help businesses achieve operational excellence; how do supply chain management systems coordinate planning, production, and logistics with suppliers,...
33p
gongyuefei
10-08-2021
39
6
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Lecture Operations now: Supply chain profitability and performance (3/e): Chapter 4 - Byron J. Finch
Chapter 4 - Processes: Turning resources into capabilities. After reading the material in this chapter, you should be able to: Describe the functions and importance of concurrent engineering for product and service design; describe the service system design matrix and understand the relationships between sales opportunities, customer contact, and process efficiency; describe the quality function deployment processes;...
37p
lovebychance05
30-05-2021
21
3
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This paper explores the Vietnam SMEs‟ problem in adopting the state-of-the-art technology in serving their customers and partners. This intention has been led by the fact that Marketing is to build good relationship with customers. And, e-CRM is the major proposed system in the research.
9p
vimanoban2711
06-04-2021
17
2
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After studying this chapter you will be able to understand: Marketing: creating and capturing customer value, company and marketing strategy partnering to build customer relationships, developing marketing strategies and plans, analyzing the marketing environment, managing marketing information to gain customer insights,...
93p
larachdumlanat125
24-12-2020
23
3
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In this chapter, the following content will be discussed: Technology – Impact on our lives, the impact of technology, managing information, changing world of business, the internet, e-business, customer relationship management, legal and social issues,...
66p
larachdumlanat125
01-12-2020
21
5
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In this chapter, students will be able to understand: Organizational information systems, the need for integration in modern businesses, enterprise resource planning, supply chain management, customer relationship management.
51p
larachdumlanat125
01-12-2020
18
5
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In this chapter, you will learn to: Identify and give examples to illustrate the following aspects of customer relationship management, enterprise resource manage-ment, and supply chain management systems: Business processes supported, customer and business value provided, potential challenges and trends; understand the importance of managing at the enterprise level to achieve maximum efficiencies and benefits.
65p
koxih_kothogmih7
29-09-2020
18
1
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