Customers' attitudes towards

The aim of the paper was to identify the expectations of surveyed representatives of Gen Zers towards the benefits of customer-company interactions on social media. The study of Generation Z attitudes towards brands on social media is part of broader research conducted by the authors among students in Poland and Great Britain in 2020. The method used in the study was a survey, as part of which the CATI surveying technique was used.

14p longtimenosee07 29-03-2024 4 2   Download

The aim of the paper was to identify social networking portals, which are most often used by the representatives of Generation Z as an element of building relationships with companies. The study of Generation Z attitudes towards brands on social media is part of broader research conducted by the authors among students in Poland and Great Britain in 2020. The method used in the study was a survey, as part of which the CATI surveying technique was used.

14p longtimenosee07 29-03-2024 3 2   Download

This study is to fill this gap by building a conceptual framework to examine the relationship between customer perceived value derived from SRT and customer loyalty along with factors influencing consumer attitudes and behavioral intentions toward SRT. The results of this study will provide valuable insights for retailers on how to implement SRT effectively to enhance retail store loyalty and performance.

6p vigojek 02-02-2024 5 1   Download

This study provides an insight view of the importance of e-wallet and enables e-wallet providers to understand thoroughly their potential customers. The results of interviewing 250 respondents living and working in Ho Chi Minh city through face-to-face and online surveys indicate that attitude towards technology positively affects the intention of using e-wallet; moreover, perceived usefulness is the most influencing factor for the attitude towards technology.

11p vimarillynhewson 02-01-2024 3 1   Download

This study aims to evaluate the influence of innovativeness on the behavior of using Video Teller Machine (VTM) services in Vietnam. By combining the technology acceptance model (TAM) and innovation theory, the SEM analysis results highlighted the enhanced role of innovativeness concerning perceived usefulness (PU), perceived ease of use (PEOU) and attitude towards use.

10p vimulcahy 18-09-2023 6 4   Download

In addition, the results also show that purchase intention to use is positively influenced by attitude towards use and the effect of perceived usefulness on intention to use is not clear. Several implications are provided to support safe vegetable online businesses to develop the market from the research findings.

14p viindra 06-09-2023 7 5   Download

The results show positive impact from firms’ indicators of market orientation such as the improvement of existing products, the percentage of important customers within the same commune as the location of the firms, and the firm’s prioritizing attitude towards contacts of competitors within their network size. At the same time, the results detect negative impact on firms’ access to finance from the introduction of new operational processes/technologies, the number of important customers attributable to the increased resultant costs.

42p nhanchienthien 25-07-2023 8 5   Download

The paper "Research of personalisation in online shopping: Literature review and research model" studies personalisation at scale in the field of ecommerce, which has changed constantly in recent years due to the advancement of technology. The main purpose of this research was to explore the attitudes of five personality traits toward proactive and reactive mechanisms of personalisation in the field of online shopping.

8p nhanchienthien 25-07-2023 11 5   Download

Online advertisement or online television advertisement (TVC) are the most effective ways of communication. Researchers and marketers have turned their attention and resources into this channel, exploring the rules and reactions of those who accept advertising. The Z generation is a particularly important group of customers nowadays, representing the behavioral group and the unique qualities of people in the era of science and technology with many historic turning points. In fact, how did they react to TVC? There are some general studies about online advertising with consumers.

9p huyetthienthan 23-11-2021 16 4   Download

This study aims to examine the impact of some factors on attitude towards use and purchase intention vegetarian food in Vietnam. Through the primary data set collected from 315 customers, the results of analysis SEM model showed that health consciousness and social norm play an essential role in the attitude towards use of customers consuming vegetarian food.

8p viyeri2711 14-09-2021 10 1   Download

The study found that health consciousness & food safety, environmental consciousness & consumer knowledge, and availability product impact significantly on consumer attitude toward buying organic food; customer attitude, subjective norm, and perceived behavioral control have a significant influence on their purchasing intention.

15p larachdumlanat129 19-01-2021 20 1   Download

With the rapid development of mobile operating systems and mobile networks, Vietnamese people are more and more attached to mobile phones in their work and life. Therefore, in order to reach more customers at a lower cost, marketers should create mobile ads that are entertaining, useful and avoid annoying and annoying interactions. The model proposes the premise of attitudes (entertainment, stimulation, and usefulness) and its effect on ad acceptance and intent to purchase.

18p nanhankhuoctai7 01-07-2020 35 2   Download

The research conducted was non-experimental, descriptive and quantitative research .The sample size is 150.The stratified random sampling techniques was used in this research. The feminist has different attitude towards green purchase. Customers who are older lack interest towards the green products.

6p guineverehuynh 21-06-2020 14 1   Download

This study used 9 independent factors pertaining to characteristics of electric cars and developed a regression model for determining the buying behavior of customer. The analysis was done using R software.

8p cleopatrahuynh 01-06-2020 15 0   Download

The researcher here uses psychographic segmentation and behavioral segmentation variables to segment customers of a retail store. Attitudes of customer towards the store assortment, instore service, value added service, store environment, satisfaction level, store patronage and loyalty are used to segment the customers.

10p orianahuynh 06-06-2020 16 0   Download

This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users’ motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude towards advertisements over social media sites in Jordan. A conceptual research model was proposed based on the relevant literature to be empirically tested.

10p tozontozon 25-04-2020 17 2   Download

This paper focuses on customers’ attitudes towards internet banking (IB), with particular reference to generational differences vis-à-vis such service. These factors are important for banks to project how demand is likely to develop over time. After modelling the IB adoption decision across a sample of countries, we conduct a questionnaire amongst bank customers who include users and non-users of IB and set up focus groups, each comprising participants from a specific age bracket.

19p trinhthamhodang2 21-01-2020 26 3   Download

Marriage is an important personal and social affair. A qualitative research was conducted to study attitude of present generation towards marriage.Sample size was 51. There was the use of triangulation of data and methods. When the study was carried out first, the qualitative data were collected by in-depth interview and analyzed manually in the interpretive-thematic analysis framework. Data saturated after 16 persons of marriageable age, those between 18 and 35, were interviewed.Some were interviewed twice or thrice.

18p nguathienthan1 27-11-2019 22 1   Download

The theory of trying postulates that in the less technologically advanced developing countries, online banking adoption behavior is a function of three attitudes rather a single attitude. These three attitudes are attitudes towards successes, failure, and learning that are expected to determine online banking adoption. These three attitudes, in turn, are dependent upon two crucial individual traits, overall self-confidence, and cynicism.

16p kequaidan1 05-11-2019 35 0   Download

On the basis of research findings, the author recommended solutions to Vietnamese enterprises in planning and launching advertising campaigns in general, mobile advertising in particular, which partly can increase the effectiveness of advertisement, help meet the demands and customer satisfaction.

11p thanos1 17-05-2018 46 3   Download