Describe Internet marketing

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

Lecture Electronic commerce - Chapter 17: Legal, Ethical, and Compliance Issues in EC learning objectives: Understand the foundations for legal and ethical issues in EC. Describe civil, intellectual property, and common law. Understand legal and ethical challenges and how to contain them. Explain privacy, free speech, and defamation and their challenges. Discuss the challenges caused by spam, splogs, and pop-ups. Describe types of fraud on the Internet and how to protect against it.

42p caphesuadathemtac 09-11-2021 16 4   Download

Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

2p dangcap_pro 29-12-2009 175 41   Download