Designing loyalty programs

Continued part 1, part 2 of ebook "Customer relationship management: Concept, strategy, and tools" has presents the following content: operational CRM; software tools and dashboards; loyalty programs - design and effectiveness; campaign management; impact of CRM on marketing channels; CRM issues in the business-to-business context; customer privacy concerns and privacy protective responses; advances in CRM applications; applications of CRM in B2B and B2C scenarios;...

236p dieptieuung 20-07-2023 7 3   Download

The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership, point structure, benefit, communication program, and partnership have been identified.

15p lucastanguyen 01-06-2020 10 2   Download