Determining competitors’ objectives

Principles of marketing: Lecture 40 provide students with knowledge about: creating competitive advantage; strengths and weaknesses; reaction patterns; identifying competitors; assessing competitors; selecting competitors to attack or avoid;... Please refer to this lesson for details!

45p hanlamcoman 26-11-2022 12 6   Download

Principles of marketing: Lecture 25 provide students with knowledge about: setting pricing policy; selecting the pricing objective; determining demand; estimating costs; analyzing competitors’ costs, prices, and offers; selecting a pricing method; selecting final price;... Please refer to this lesson for details!

37p hanlamcoman 26-11-2022 21 6   Download

Decision making lies at the heart of most important business and government problems.

824p namde01 11-03-2013 91 16   Download