Developing marketing strategies and plans

Lectures "Marketing management - Chapter 2: Developing marketing strategies and plans" provides students with the knowledge: Marketing and customer value, corporate and division strategic planning, business unit strategic planning, a marketing plan. Invite you to refer to the disclosures.

40p doinhugiobay_13 26-01-2016 87 5   Download

Lesson "Planning and Creating A Value Proposition The Offer" with content that helps readers know how to analyze the market, define goals and give a timeframe for implementation. Develop strategies with optimal solutions to bring profits and revenue to the business. Hope the document will help you in your work and life.

29p mrh155 26-09-2022 28 6   Download

In this chapter you will learn: Know the content of and differences among strategies, marketing plans, and a marketing program; know how to use S.W.O.T. analysis and other planning approaches to zero in on a marketing strategy that fits the firm's objectives and resources and meets customers' needs; understand why the product classes and typical mixes are a good starting point for planning;...

8p allbymyself_06 26-01-2016 65 3   Download