Distribution channels- marketing

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 includes contents: Study unit 8 marketing planning; study unit 9 marketing implementation and control; study unit 10 product management and development; study unit 11 branding and brand management; study unit 12 the promotional mix; study unit 13 direct marketing; study unit 14 distribution channel management; study unit 15 pricing policies and price setting.

258p haojiubujain03 04-08-2023 5 4   Download

Ebook Global marketing (Seventh edition): Part 2 includes contents: Chapter 10 brand and product decisions in global marketing; chapter 11 pricing decisions; chapter 12 global marketing channels and physical distribution; chapter 13 global marketing communications decisions I: Advertising and public relations; Chapter 14 Global marketing communications decisions II: Sales promotion, personal selling, and special forms of marketing communication.

285p haojiubujain01 03-07-2023 3 3   Download

Ebook International Marketing: Part 2 presents the following content: Pricing Decisions for International Markets; Terms of Payment and Delivery; International Logistics and Distribution Channels; Communication Decision for International Markets; Export Procedures and Policies;...Please refer to the documentation for more details.

121p chankora 16-06-2023 6 5   Download

Part 1 of ebook "Travel marketing, tourism economics and the airline product: An introduction to theory and practice" presents the following content: an introduction to travel marketing; the tourism industry - an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications; tourism distribution channels; strategic planning and the marketing effectiveness audit;...

151p damtuyetha 09-01-2023 7 3   Download

Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design, differentiation, direct mail, distribution and channels, employees, entrepreneurship, experiential marketing, financial marketing, focusing and niching, for...

98p runthenight02 08-11-2022 14 8   Download

Principles of marketing: Lecture 30 provide students with knowledge about: retailing and wholesaling; distribution channel functions; direct and indirect channels; marketing channels for consumer goods; industrial marketing channels; channel behavior and conflict;... Please refer to this lesson for details!

53p hanlamcoman 26-11-2022 12 4   Download

Principles of marketing: Lecture 31 provide students with knowledge about: simple marketing system; channel members add value; distribution channel functions; evaluation of channel alternatives; channel management decisions;... Please refer to this lesson for details!

45p hanlamcoman 26-11-2022 15 4   Download

Principles of marketing: Lecture 32 provide students with knowledge about: distribution channel; marketing channel; marketing communications; promotion and its goals; the marketing communications mix; integrated marketing communications;... Please refer to this lesson for details!

68p hanlamcoman 26-11-2022 8 4   Download

Chapter 12 - Global placement and distribution channels. After reading the material in this chapter, you should be able to: International Distribution Decisions, factors influencing distribution decisions, managing and controlling international distribution channels, channel management and control, physical distribution.

27p runordie9 27-09-2022 11 5   Download

The main goals of this chapter are to: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

29p runordie9 27-09-2022 12 4   Download

Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!

320p tieuvulinhhoa 22-09-2022 8 3   Download

The paper highlights the current situation and trends of the distribution channels of retail insurance products in Vietnam nonlife insurance market, thereby propose solutions to develop these distribution channel, then contribute to the success of the small insurance firms and insurance market.

12p vipatriciawoertz 26-05-2022 8 2   Download

The results show that individual variables and nature of the operation are the main factors influencing customer’s choice for banking services’ distribution channels. Moreover, we also find that service quality perceived by customers among different channels have dissimilar effects on overall customer satisfaction. The results also propose a conceptual model of multi-channel customer satisfaction in a Vietnamese banking context.

15p huyetthienthan 23-11-2021 10 2   Download

Lecture Principles of Marketing: Lesson 31. After completing this section, you will understand the knowledge about channel members add value by bridging the major time, place and possession gaps that separate goods and services from those who would use them.

45p bachtudu 30-09-2021 11 4   Download

The following will be discussed in this chapter: Channel-of-distribution structures, import-oriented distribution structure, Japanese distribution structure, high density of middlemen, channel control, business philosophy, large-scale retail store law and its successor,...

15p lovebychance05 01-06-2021 7 2   Download

The present study has been conducted to examine the market chain analysis of Orange in Udalguri district. The study was carried out through collection of data by interview method. Primary data was collected from various stakeholders constitute 80 orange growers 10 preharvest contractors, 10 retailers and 5 wholesalers operating at each level of marketing channels. The primary data were collected with the help of specially designed pre-tested schedules through personal interview with the respondents. Two distribution channels of orange were identified in the study area.

4p chauchaungayxua11 23-03-2021 10 0   Download

Chapter 12 - Dimensions of marketing strategy. Learning objectives of this chapter include: Describe the role of product in the marketing mix, including how products are developed, classified, and identified; define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ; identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage;...

15p koxih_kothogmih10 26-10-2020 9 0   Download

Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.

102p kethamoi6 01-07-2020 19 0   Download

Chapter "export and import management". After studying this chapter you will be able to understand: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

31p nanhankhuoctai1 29-05-2020 16 1   Download

In the present competitive world, facility location is an important aspect of the supply chain (sc) optimization. It involves selecting specific locations for facility construction and allocation of the distribution channel among different SC levels. In fact, it is a strategic issue which directly affects many operational/tactical decisions.

14p toritori 11-05-2020 11 0   Download