Distribution channels- marketing

Xem 1-20 trên 52 kết quả Distribution channels- marketing
  • Chapter 12 - Global placement and distribution channels. After reading the material in this chapter, you should be able to: International Distribution Decisions, factors influencing distribution decisions, managing and controlling international distribution channels, channel management and control, physical distribution.

    ppt27p runordie9 27-09-2022 6 1   Download

  • The main goals of this chapter are to: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

    ppt29p runordie9 27-09-2022 5 1   Download

  • Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!

    pdf320p tieuvulinhhoa 22-09-2022 4 1   Download

  • The paper highlights the current situation and trends of the distribution channels of retail insurance products in Vietnam nonlife insurance market, thereby propose solutions to develop these distribution channel, then contribute to the success of the small insurance firms and insurance market.

    pdf12p vipatriciawoertz 26-05-2022 5 2   Download

  • The results show that individual variables and nature of the operation are the main factors influencing customer’s choice for banking services’ distribution channels. Moreover, we also find that service quality perceived by customers among different channels have dissimilar effects on overall customer satisfaction. The results also propose a conceptual model of multi-channel customer satisfaction in a Vietnamese banking context.

    pdf15p huyetthienthan 23-11-2021 5 0   Download

  • Lecture Principles of Marketing: Lesson 31. After completing this section, you will understand the knowledge about channel members add value by bridging the major time, place and possession gaps that separate goods and services from those who would use them.

    pdf45p bachtudu 30-09-2021 7 1   Download

  • The following will be discussed in this chapter: Channel-of-distribution structures, import-oriented distribution structure, Japanese distribution structure, high density of middlemen, channel control, business philosophy, large-scale retail store law and its successor,...

    ppt15p lovebychance05 01-06-2021 4 1   Download

  • The present study has been conducted to examine the market chain analysis of Orange in Udalguri district. The study was carried out through collection of data by interview method. Primary data was collected from various stakeholders constitute 80 orange growers 10 preharvest contractors, 10 retailers and 5 wholesalers operating at each level of marketing channels. The primary data were collected with the help of specially designed pre-tested schedules through personal interview with the respondents. Two distribution channels of orange were identified in the study area.

    pdf4p chauchaungayxua11 23-03-2021 6 0   Download

  • Chapter 12 - Dimensions of marketing strategy. Learning objectives of this chapter include: Describe the role of product in the marketing mix, including how products are developed, classified, and identified; define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ; identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage;...

    ppt15p koxih_kothogmih10 26-10-2020 8 0   Download

  • Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.

    pdf102p kethamoi6 01-07-2020 15 0   Download

  • Chapter "export and import management". After studying this chapter you will be able to understand: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

    ppt31p nanhankhuoctai1 29-05-2020 13 1   Download

  • In the present competitive world, facility location is an important aspect of the supply chain (sc) optimization. It involves selecting specific locations for facility construction and allocation of the distribution channel among different SC levels. In fact, it is a strategic issue which directly affects many operational/tactical decisions.

    pdf14p toritori 11-05-2020 8 0   Download

  • Besides product quality, good customer service organization and management is key for business success. However, it lacks a systematic analysis on the automobile distribution management. This research, therefore, focus on customer service policy of Honda Vietnam company and suggest recommendation on better customer service improvement decisions, which will help the company to stabilize and compete in the new phase of development.

    pdf9p chauchaungayxua2 04-01-2020 72 1   Download

  • Lecture Supply chain management: A global perspective – Chapter 4: Marketing. The main contents of the chapter consist of the following: What is marketing? customer-driven supply chains, delivering value to customers, channels of distribution.

    ppt44p shiwo_ding8 27-06-2019 24 1   Download

  • Chapter 16, international sales & distribution management. After studying this chapter you will be able: Understand differences with domestic markets; choosing the markets; economic, legal & cultural aspects of the environment; risks involved in international business; entry strategies for international markets;…

    ppt23p shiwo_ding8 29-06-2019 25 1   Download

  • Chapter 15, market logistics & supply chain management. After studying this chapter you will be able: Principles of materials management, logistics and supply chain management; logistics interface with other functions; inventory management principles and systems; warehousing management fundamentals;...

    ppt56p shiwo_ding8 29-06-2019 22 1   Download

  • Chapter 13, channel management. After studying this chapter you will be able: Understand how and why channel conflicts occur, look at ways of managing conflict, channel practices followed to resolve conflicts, principles of channel management, various parameters on channel policy, way in which services use marketing channels.

    ppt31p shiwo_ding8 29-06-2019 26 1   Download

  • Chapter 9, marketing channels. After studying this chapter you will be able: Understand channel structure and how channels manage discrepancies, understand concept of channel flows, relationship of channel flows to service levels, understand channel formats and levels, understand what channel systems are expected to deliver, prominent marketing and channel systems.

    ppt37p shiwo_ding8 29-06-2019 23 1   Download

  • Chapter 8, distribution management & the marketing mix. After studying this chapter you will be able: Role of distribution management in the marketing mix, why distribution channels are required, distribution channel strategy, overview of distribution channel members, intensity in the distribution effort.

    ppt32p shiwo_ding8 29-06-2019 34 1   Download

  • Chapter 3, planning, sales forecasting, and budgeting. After studying this chapter you will be able: To understand strategic planning, its linkage to strategic marketing and marketing management; to know how sales strategy is developed from marketing strategy; to learn basic terms used in forecasting, forecasting approaches, and methods of sales forecasting; to understand purposes and the process of sales budget.

    ppt28p shiwo_ding8 29-06-2019 34 1   Download



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