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Distribution channels- marketing

Xem 1-20 trên 46 kết quả Distribution channels- marketing
  • ing departments, these companies stretch their limited resources, live close to their customers, and create more satisfying solutions to customers’ needs. They form buyers clubs, use creative public relations, and focus on delivering quality products to win long-term customer loyalty. It seems that not all marketing must follow the P&G model. In fact, we can distinguish three stages through which marketing practice might

    pdf456p boymarketing92 10-08-2012 136 23   Download

  • (bq) part 2 book "global marketing" has contents: brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,...and other contents.

    pdf325p bautroibinhyen23 02-04-2017 44 9   Download

  • (BQ) Continued part 1, part 2 of the document Global marketing has contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.

    pdf270p thiendiadaodien_10 08-01-2019 22 1   Download

  • In the present competitive world, facility location is an important aspect of the supply chain (sc) optimization. It involves selecting specific locations for facility construction and allocation of the distribution channel among different SC levels. In fact, it is a strategic issue which directly affects many operational/tactical decisions.

    pdf14p toritori 11-05-2020 3 0   Download

  • The present study has been conducted to examine the market chain analysis of Orange in Udalguri district. The study was carried out through collection of data by interview method. Primary data was collected from various stakeholders constitute 80 orange growers 10 preharvest contractors, 10 retailers and 5 wholesalers operating at each level of marketing channels. The primary data were collected with the help of specially designed pre-tested schedules through personal interview with the respondents. Two distribution channels of orange were identified in the study area.

    pdf4p chauchaungayxua11 23-03-2021 3 0   Download

  • Strategic marketing process provide some necessary content to help you have more materials for reference as well as practice knowledge. Hope the document gives you good lessons for you to study.

    pdf97p namde01 09-04-2013 47 10   Download

  • Giới thiệu chung về phân phối và nhà trung gian marketing Introduction to Distribution and Marketing Intermediaries Lựa chọn kênh phân phối(Selecting Distribution Channels) Quản trị kênh phân phối,Bán sỉ,Bán lẻ

    pdf27p 123tien0o0 30-10-2013 66 7   Download

  • Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

    ppt28p allbymyself_06 28-01-2016 61 3   Download

  • This chapter explain the roles of retailers and wholesalers in the distribution channel, describe the major types of retailers and give examples of each, identify the major types of wholesalers and give examples of each, explain the marketing decisions facing retailers and wholesalers.

    ppt23p allbymyself_06 28-01-2016 53 3   Download

  • (BQ) Continued part 1, part 2 of the document Global marketing has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.

    pdf295p thiendiadaodien_10 08-01-2019 32 2   Download

  • Chapter 8, distribution management & the marketing mix. After studying this chapter you will be able: Role of distribution management in the marketing mix, why distribution channels are required, distribution channel strategy, overview of distribution channel members, intensity in the distribution effort.

    ppt32p shiwo_ding8 29-06-2019 23 0   Download

  • Chapter "export and import management". After studying this chapter you will be able to understand: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

    ppt31p nanhankhuoctai1 29-05-2020 3 0   Download

  • The Boeing Company CASE 2 The Coca-Cola Company Introduction Environmental Factors That Accelerate Globalization Narrowing of Demand Characteristics Across Markets Escalating Costs of Research and Development Rising Economies of Scale and Cost Pressures Role of Government Policy Change in Factor Costs Around the World Rise of New Distribution Channels Overall Reduction in Transportation, Communication, and Storage Costs Strategies for Global Expansion Global Strategy Multidomestic Strategy Benefits of Global Expansion Market Growth and Expansion Recovery of Investment Costs Creating a Stron...

    pdf42p dangnamth 19-10-2010 95 24   Download

  • Once you have committed to exporting and have selected the market(s) to enter, it is time to determine who will sell your product, how they will sell it and how it will be distributed.

    doc2p hgiang 11-03-2009 90 13   Download

  • (bq) part 2 book "marketing real people real choices" hass contents: marketing math, deliver value through supply chain management, channels of distribution, and logistics; one to one - trade promotion, direct marketing, and personal selling;...and other contents.

    pdf302p bautroibinhyen22 22-03-2017 30 7   Download

  • As documented in both panels of Table 5, AMCs related to large Thai commercial banks (LBs) dominate mutual fund industry. Large AMCs associated with Thai commercial banks (LBs) have largest market share in both fixed income and equity funds. For equity mutual funds, LBs possess 38.13% market share in 2006 and their market shares grow to 52.79% in 2010. The same pattern of high growth in market share of LB is also found for fixed income mutual funds, 58.14 to 2006 to 75.82% in 2010. Strong distribution channel of commercial bank is one of the mutual growth determinants.

    pdf15p hongphuocidol 04-04-2013 56 5   Download

  • The use of the internet as a method of purchasing counterfeit goods was most common for films, with 12 per cent of purchasers using this electronic shop front. However, respondents were more than twice as likely to purchase films from social environments (26 per cent) or on holiday (29 per cent). We do not wish to under- estimate the importance of the internet for the sale and distribution of counterfeit products, as this distribution channel is most likely to show greatest growth in the future. However, it is notable that less than a third as many people reported acquiring...

    pdf25p nhacchovina 22-03-2013 42 4   Download

  • (bq) part 2 book "global marketing" has contents: product and brand decisions, pricing decisions, global marketing channels and physical distribution, strategic elements of competitive advantage, leading, organizing, and controlling the global marketing effort, the digital revolution and the global e marketplace,...and other contents.

    pdf357p bautroibinhyen27 11-05-2017 23 4   Download

  • (BQ) Continued part 1, part 2 of the document International marketing - Analysis and strategy has contents: Product strategies - basic decisions and product planning, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,... and other contents.

    pdf323p thiendiadaodien_10 08-01-2019 27 4   Download

  • Chapter 15 – Managing marketing channels and supply chains. After reading chapter 15, you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt48p estupendo5 24-08-2016 34 3   Download

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