Doctoral thesis of Philosophy Marketing

This is an historical study on the development of accounting in Vietnam, by examining the role of the state in the evolving professionalization of the accounting profession in the colonial and post-colonial periods. The Vietnamese accounting profession has been defined by the state, given that the development has been led by the state and subject to state regulations. Puxty et al. (1987) work which recognizes the State, Market and Community principles has provided the theoretical framework, to help understand the factors underpinning the development of the accounting profession in Vietnam.

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The aim of this thesis is to extend understanding of how Australian Indigenous and Nonindigenous art markets are both similar and distinct from one another. Aside from the obvious difference in relation to the categorisation of the types of art works that each sub-market encompasses which is explored in the next section of this chapter, this thesis considers the operation of the market mechanism to determine the auction price in Indigenous and Nonindigenous art markets as well as the overall Australian art market.

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The thesis "Mutual fund intentional style drift: presence, motivation and performance impact" uses a methodical stock level analytical framework to uncover the presence of intentional style drift in a market of exclusively in-house fund managers, and investigates the motives and effects of style drift in a fledgling but immature fund market in China.

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This thesis represents the first comprehensive study on the performance (raw and risk-adjusted), performance persistence, and market timing ability of the equity funds in Hong Kong Mandatory Provident Funds (MPF) scheme during the period 2001 – 2004. Regardless of the measure used (Jensen single-index alpha measure, Fama-French three-factor alpha measure, and modified Jensen alpha controlled by changes in exchange rates), US equity funds and Pacific-Basin excluding Japan equity funds, are found to consistently underperform relative to the market.

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Despite an increase in governments' demand for private participation in infrastructure, Public-Private Partnerships (PPPs) have received low engagement from the private sector in the task of bridging infrastructure gaps in emerging markets. Previous literature in the field mainly focuses on the effects of PPPs from the governments' perspective and it is inconclusive in its examination of the advantages and disadvantages of the private sector's participation.

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This research provides insights into understanding the impacts of mobile money services on financial capability, consumer wellbeing and subsistence entrepreneurship. The specific natures of the impacts are unique to the cultural contexts and needs of each society. This research contributes to the broad literature on the impacts of mobile money services on subsistence marketplaces from a theoretical perspective. This research also contributes valuable insights into the broader work of researchers, practitioners and policymakers seeking to improve people’s livelihoods through technology.

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This thesis examines the influence of Selection Performance, Monitoring and Business Assistance Intensity, Resource Allocation, and Professional Management Services on business incubation performance. This study extends current research by investigating an additional construct which examines targeted areas of professional management services including marketing and promotion, strategic management, financial management, and staff and personnel management.

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This thesis analyses the Australian resources equity market reaction to the 2010 resource tax announcements. These taxes were explicitly designed to meet tax neutrality conditions. Tax neutrality implies that taxes should not incur substitution effects that result in economic inefficiency. These taxes were intended to generate revenue (i.e., an income effect) while not distorting economic incentives.

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This research emphasises Marxist feminist standpoints in order to study typography in its commodity form. Undertaking a critical analysis of typography and the context in which it has been marketed and sold, I intend to problematise the fetishisation of language and interrogate its sociomaterial relations as expressions of commodity feminism within a postfeminist landscape.

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The objective of this thesis is to develop an appropriately fitted asset pricing model that explicitly captures this salient feature of equity market returns, and that exploits the potential diversification benefits of emerging markets. we use a state-dependent Markov model, which distinguishes between high and low volatility states, to capture time-varying returns in emerging market equity indices. The model is then extended into global asset allocation.

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Work experience is a key factor in hiring decision of managers. However, empirical evidence that early life experience matters is very limited. This thesis fills in the gap by examining how work experience affects managerial performance and managerial style in mutual funds. Using a sample of Chinese fund managers, we find performances and styles vary across managers of different career backgrounds. Notably, managers of research and especially government backgrounds show higher risk adjusted returns while taking on less systematic risk.

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This study extends the limited finance literature on return and volatility spillover effects in China and emerging markets. It investigates the market interdependence and volatility transmissions between the Chinese stock market and other financial markets, including both domestic and international markets. The significance of this study arises from the importance of China due to its large economic scale and financial influence. To understand the behaviour of the Chinese stock market, this research has four different perspectives.

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This thesis examines the capital structure choice of Australian firms with an emphasis on the impact of market timing and liquidity considering 1438 available firms for the period, 1997 to 2005. The relationship between capital structure and its determinants is the main focus of this thesis, with four empirical analyses. These analyses are all conducted within the Baker and Wurgler (2002) and Hovakimian (2006) models with both pooled ordinary least squares (OLS) and fixed effect panel analysis.

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Initial public offerings (IPOs) underpricing is a widely researched area in finance literature. Yet, empirical evidence demonstrating and theoretical models explaining differences in underpricing across countries have remained an enigma in academia for a long time. This thesis consists of three independently interconnected essays that explain differences in underpricing observed across the Group of Twenty (G20) IPO markets.

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This thesis examines both organisational and consumer perspectives on the BOP market in Sri Lanka using a sequential mixed-method approach aligned under four phases of studies. The findings of the qualitative studies on organisational perspective confirm the market opportunities for large companies, particularly in the rural BOP market, but also find that the focus of alleviating poverty is lacking among practitioners.

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This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

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Given that the implementation of mega infrastructure projects continues to fail to achieve most of their strategies and benefits, where decisions are generally guided by government policy rather than the market, the aim of the research is to investigate factors that influence organisational strategic decision-making on the implementation of mega public sector infrastructure program of projects. This also includes the exploration of an effective governance mechanism to optimise its success.

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This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

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This research focuses on young adults aged 18-29 years in their relationship-formation phase, to gain greater insights that inform prevention-based social marketing campaigns. Research questions: The main research question was: How does economic abuse manifest in young adult relationships? There were three sub-questions: What is the prevalence of economic abuse among young adults? What is the lived experience of economic abuse in young adult relationships? And what factors are associated with economic abuse among young adults in relationships?

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"Doctoral thesis of Philosophy: Empirical analysis of stock return synchronicity comparison of developed and emerging markets" is divided into eight chapters. Chapter two contains a literature review and chapter three explains the methodology and the data used in the thesis. Chapters four, five and six use the three different synchronicity measures in an analysis of emerging and developed markets. A comparison between the three synchronicity measures is provided in chapter seven.

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