Dynamic industry of marketing

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 10 3   Download

Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”

11p guineverehuynh 21-06-2020 44 4   Download

The paper revisits the various schools of thought of arts and science to critically analyse scientific realism, logical positivism, historic relativism and logical empiricism.

6p guineverehuynh 21-06-2020 13 1   Download