Ebook Advanced diploma in business management

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 includes contents: Study unit 8 marketing planning; study unit 9 marketing implementation and control; study unit 10 product management and development; study unit 11 branding and brand management; study unit 12 the promotional mix; study unit 13 direct marketing; study unit 14 distribution channel management; study unit 15 pricing policies and price setting.

258p haojiubujain03 04-08-2023 13 7   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 1 includes contents: Study unit 1 planning and strategy; study unit 2 the marketing function, objectives and strategy; study unit 3 marketing and strategic choice; study unit 4 analysing the marketing environment; study unit 5 marketing information; study unit 6 auditing the marketing mix; study unit 7 consumer markets and consumer behaviour.

206p haojiubujain03 04-08-2023 10 7   Download

Ebook Advanced diploma in business management: Managing the information resource presents the following content: Chapter 1 the role of traditional information systems in today's business environment; chapter 2 the role of internet based information systems in today's business environment; chapter 3 the role and function of information systems in supporting business operations; chapter 4 the role and function of information systems in maintaining competitive advantage; chapter 5 internet technology and business processes;...

252p haojiubujain02 03-07-2023 6 4   Download

Ebook Advanced diploma in business administration study manual: International business (case study) – Part 2 includes the following content: Study unit 9 international strategy: standardisation, adaptation and globalization; study unit 10 market entry strategies; study unit 11 international product management; study unit 12 international pricing policies; study unit 13 international promotion policy; study unit 14 international distribution and logistics; study unit 15 the extended marketing mix; study unit 16 implementation, evaluation and control; study unit 17 finance and international b...

202p haojiubujain01 24-06-2023 7 6   Download

Ebook Advanced diploma in business: Management international business - Part 1 includes contents: Study unit 1 the importance and nature of international business; study unit 2 understanding the world trading environment; study unit 3 understanding international trade; study unit 4 understanding the international business environment; study unit 5 international business strategy; study unit 6 organisational structures, cultures and capabilities; study unit 7 international strategy: standardisation, adaptation and globalisation.

124p haojiubujain01 06-06-2023 6 2   Download

Ebook Advanced diploma in business: Management international business - Part 2 includes contents: Study unit 8 entry strategies; study unit 9 international marketing; study unit 10 international manufacturing; study unit 11 international human resource management; study unit 12 implementation, evaluation and control; study unit 13 finance and international business; study unit 14 risk and the international business.

141p haojiubujain01 06-06-2023 2 2   Download

Ebook Advanced diploma in business management: Corporate Finance – Part 1 includes contents: Study unit 1 The context of corporate finance; Study unit 2 Company performance, valuation and failure; Study unit 3 Acquisitions and mergers; Study unit 4 Financial markets; Study unit 5 Sources of company finance; Study unit 6 Cost of finance; Study unit 7 Portfolio theory and market efficiency; Study unit 8 The capital asset pricing model.

208p haojiubujain01 06-06-2023 4 2   Download

Ebook Advanced diploma in business management: Corporate Finance – Part 2 includes contents: Study unit 9 Capital structure; Study unit 10 Corporate dividend policy; Study unit 11 Working capital and short-term asset management; Study unit 12 Capital investment decision making 1: Basic appraisal techniques; Study unit 13 Capital investment decision making 2: Further considerations; Study unit 14 Managing risk; Study unit 15 International trade and finance.

210p haojiubujain01 06-06-2023 4 2   Download

Ebook Advanced diploma in business management: Corporate strategy and planning – Part 1 includes contents: Study unit 1 An introduction to corporate strategy and planning; Study unit 2 Strategic analysis 1: The external environment; Study unit 3 Strategic analysis 2: The internal environment; Study unit 4 Strategy development and the bases of strategic choice; Study unit 5 Strategic direction and methods of development.

108p haojiubujain01 06-06-2023 5 1   Download

Ebook Advanced diploma in business management: Corporate strategy and planning – Part 2 includes contents: Study unit 6 Strategy evaluation and selection; Study unit 7 Implementation and control 1: organisation; Study unit 8 Implementation and control 2: resources; Study unit 9 Managing strategic change; Study unit 10 Issues and developments in modern corporate strategy.

116p haojiubujain01 06-06-2023 5 1   Download