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Ebook An introduction to tourism
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Part 1 of ebook "Tourism development and the environment: Beyond sustainability?" provides readers with contents including: tourism, development and the environment - An introduction; tourism and development - from economic growth to sustainability; sustainable tourism development - a critique; tourism, globalization and ‘post-development’;...
139p
dangsovu
20-10-2023
10
3
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Part 1 of ebook "Quantitative tourism industry analysis: Introduction to input-output, social accounting matrix modeling, and tourism satellite accounts" provides readers with contents including: Chapter 1 - Introduction to tourism as an industry; Chapter 2 - Introduction to quantitative methods for tourism industry analysis; Chapter 3 - Input-output model and its application;...
129p
dangsovu
20-10-2023
4
3
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Part 1 of ebook "Assessing the economic impact of tourism: A computable general equilibrium modelling approach" provides readers with contents including: an introduction to CGE modelling; useful CGE modelling packages; application of CGE modelling to tourism; collecting background information for a tourism CGE model;...
145p
dangsovu
20-10-2023
5
3
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Part 1 of ebook "Managing educational tourism" provides readers with contents including: an introduction to educational tourism; exploring nature-based and cultural educational tourism; adult and seniors’ educational tourism;...
148p
hanlinhchi
29-08-2023
7
5
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Ebook "Dimension of the hospitality industry (Third edition)" begins with an overview of the hospitality industry and concludes with a discussion of the significant issues facing managers today and in the future. It covers the history of the industry and provides an introduction to the management and operation of the three principal segments: food and beverage; lodging; and travel and tourism. Please refer to part 1 of the ebook for details!
202p
lytamnguyet
04-08-2023
4
2
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Part 1 of ebook "Travel marketing, tourism economics and the airline product: An introduction to theory and practice" presents the following content: an introduction to travel marketing; the tourism industry - an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications; tourism distribution channels; strategic planning and the marketing effectiveness audit;...
151p
damtuyetha
09-01-2023
10
4
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Continued part 1, part 2 of ebook "Travel marketing, tourism economics and the airline product: An introduction to theory and practice" presents the following content: tourism economics; tourism supply and demand; pricing and revenue management; the airline product; the airline business; airline schedules planning and route development; aircraft operating costs and profitability;...
72p
damtuyetha
09-01-2023
9
4
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Part 1 of ebook "Strategic management for travel and tourism" provide readers with content about: an introduction to the strategic process; internal analysis; external analysis; strategy and strategic objectives for travel and tourism organizations; the travel and tourism organization - competences, resources and competitive advantage;... Please refer to the ebook for details!
216p
lacvuchi
09-09-2022
21
4
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Part 1 of ebook "An introduction to tourism" provide readers with content about: the nature and characteristics of the tourism industry; how tourism developed - the history; the measurement of tourism; factors influencing demand for tourism; economic impacts of tourism; social and cultural aspects of tourism; tourism and the environment;... Please refer to the ebook for details!
105p
lacvuchi
09-09-2022
16
3
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Continued part 1, part 2 of ebook "An introduction to tourism" provide readers with content about: tourism trades; marketing; tourism policy, planning and development; the role of government; tourism in developing countries; tourism by world region; future trends;... Please refer to the ebook for details!
148p
lacvuchi
09-09-2022
8
3
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Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 1 present the tourism industry an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications
121p
kethamoi6
01-07-2020
29
1
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Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.
102p
kethamoi6
01-07-2020
22
0
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