Ebook Customer relationship management

Part 1 of ebook "Social media management: Technologies and strategies for creating business value" provides readers with contents including: Chapter 1 - Introduction to social media management; Chapter 2 - Definitions, social media types, and tools; Chapter 3 - Social media strategy and return on investment; Chapter 4 - Online advertising and viral campaigns; Chapter 5 - Social customer relationship management;...

129p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...

142p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: digital marketing; strategic application of mobile couponing in Indian market; digital disruption in emerging markets; multinational marketing; challenges in customer relationship management with export customers; rising ethnic nationalism and protectionism; business to business marketing; business strategy;...

219p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: the mediating role of role stress in the relationship between goal orientation and job satisfaction among salespersons; management interventions and prosocial behaviours; customer responses to service failure and recovery experiences; boundary objects and end user engagement;...

89p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Business relationship management and marketing: Mastering business markets" provides readers with contents including: implementation of business relationship management; instruments of business relationship management; internal implementation of business relationship management; customer relationship management;...

143p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Driving demand: Transforming B2B marketing to meet the needs of the modern buyer" provides readers with contents including: Chapter 1 - The issues with modern demand generation; Chapter 2 - Leading demand process transformation; Chapter 3 - Why transformation fails; Chapter 4 - Action does not equal change; Chapter 5 - Changing the marketing and sales mind-set; Chapter 6 - Aligning content to your buyer;...

97p giangmacvien 22-06-2024 2 2   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Ebook Microsoft® CRM for Dummies includes the following main contents: The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace; Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service;...

386p zizaybay1104 29-05-2024 7 2   Download

Ebook "Nuanced account management: Driving excellence in B2B sales" is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.

225p giangdongdinh 30-05-2024 8 3   Download

Ebook "Empowering brands with customer integration: Classification, benefits and success factors" rovides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.

108p giangdongdinh 30-05-2024 4 2   Download

Ebook "Fuzzy classification of online customers" introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification.

148p giangdongdinh 30-05-2024 4 2   Download

Part 1 of ebook "Home builder’s guide to continuous improvement: Schedule, quality, customer satisfaction, cost, and safety" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Cycle time management; Chapter 3 - Problems; Chapter 4 - Problem solving; Chapter 5 - Dealing with data; Chapter 6 - Root causes; Chapter 7 - Corrective actions; Chapter 8 - Problem follow-up; Chapter 9 - Relationships; Chapter 10 - Sampling and randomization;...

105p giangdongdinh 28-05-2024 3 3   Download

Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...

113p tuongnhuoclan 27-11-2023 6 2   Download

Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...

112p tuongnhuoclan 27-11-2023 4 1   Download

Part 1 of ebook "Management and cost accounting (6th edition)" provides readers with contents including: management and cost accounting fundamentals; accounting information for decision making; job-costing systems; process-costing systems; income effects of alternative stock-costing methods; cost–volume–profit relationships; pricing, target costing and customer profitability analysis;...

451p mocthanhdao0210 20-11-2023 6 3   Download

Continued part 1, part 2 of ebook "Key account management in financial services: Tools and techniques for building strong relationships with major clients" provides readers with contents including: preparing for key account management; identifying key accounts; the 10-step process; identifying your key accounts; entry strategies; meeting the customer’s needs; keeping on track;...

186p mocthanhdao0210 19-11-2023 8 4   Download

Part 1 of ebook "Key account management in financial services: Tools and techniques for building strong relationships with major clients" provides readers with contents including: defining key account management in financial services; competitive advantage through managing the future; the customer’s perspective; the buying process in financial services; managing financial services suppliers;...

159p mocthanhdao0210 19-11-2023 4 3   Download

Ebook "Applied data mining: Statistical methods for business and industry" includes contents: Chapter 1 introduction, chapter 2 organisation of the data, chapter 3 exploratory data analysis, chapter 4 computational data mining, chapter 5 statistical data mining, chapter 6 evaluation of data mining methods, chapter 7 market basket analysis, chapter 8 web clickstream analysis, chapter 9 profiling website visitors, chapter 10 customer relationship management, chapter 11 credit scoring, chapter 12 forecasting television audience.

378p haojiubujain08 01-11-2023 7 1   Download

Ebook "Excellence in sales: Optimising customer and sales management" is an integrated management approach for professional sales organisations. The authors collected best and worst practices in sales and customer management. The concept for true excellence in sales is relying on a set of levers which are explained in a systematic manner. Readers get the chance to compare their solutions with the worldwide top performers.

239p loivantrinh 29-10-2023 7 4   Download

Ebook "Internet-based customer value management: Developing customer relationships online" deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and share-holder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it.

162p loivantrinh 29-10-2023 6 2   Download