Ebook Innovation in Marketing

Part 1 of ebook "Construction supply chain management: Concepts and case studies" provides readers with contents including: concepts; the concept and development of supply chain management in the UK construction industry; culture in supply chains; learning to co-operate and co-operating to learn: knowledge, learning and innovation in construction supply chains; marketing and pricing strategy;...

128p mothoiphong 28-06-2024 2 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: social enterprise, other applications; the social enterprise from recruiting to problem solving and collaboration; innovative social commerce applications from social government to entertainment and gaming; strategy and implementation; strategy and performance management in social commerce; implementing social commerce systems;...

135p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: adoption of innovation, balancing internal and external stakeholders in the marketing of innovation; corporate prediction markets for innovation management; innovations in consumer science; customer co-production and service innovation characteristics;...

112p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: organizing open innovation for sustainability; vision and radical innovation; innovating the business model; real options reasoning and innovative performance in the context of dynamic capabilities; uncovering driving forces for better product innovation;...

118p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Confessions of the pricing man: How price affects everything" provides readers with contents including: Chapter 6 - Prices and decisions; Chapter 7 - Price differentiation - the high art; Chapter 8 - Innovations in pricing; Chapter 9 - Pricing in crises and price wars; Chapter 10 - What the CEO needs to do;...

121p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...

158p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Proceedings of the 1st AAGBS international conference on Business management 2014 (AiCoBM 2014)" provides readers with contents including: entrepreneurship; the determinants of technological innovation adoption in Malaysian SMEs; market orientation conception on commercialization; the customers’ perception toward secret recipe’s reputation; examining the applicability of outside-in open innovation approaches for small B-to-B businesses;...

437p giangmacvien 22-06-2024 1 1   Download

Ebook "Internet marketing and big data exploitation" is to introduce the important role of innovation as a strategy for exploiting the rapidly changing nature of an increasingly interconnected world. This is achieved by describing the changing strategic concepts which have accompanied advances in both the technologies and how organisations are exploiting these technologies.

298p giangdongdinh 30-05-2024 7 2   Download

Ebook "Innovation and capacity building: Cross-disciplinary management theories for practical applications" explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

309p giangdongdinh 30-05-2024 6 2   Download

The book also intervenes in the debate over off-label drug marketing and the proper role of the FDA before and after a drug goes on the market. Dealing honestly and thoroughly with the FDA's successes and failures, these essays rethink the structure, function, and future of the agency and the effect policy innovations may have on regulatory institutions abroad.

568p vimeyers 29-05-2024 3 2   Download

Academic research on developed countries has scientifically evaluated the role of entrepreneurship on economic growth, market expansion, commercializing innovation, and reducing unemployment. In this research, regions or industries with higher rates of entrepreneurship show higher levels of innovation and economic growth.

224p vimeyers 29-05-2024 5 2   Download

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

330p vimeyers 29-05-2024 5 2   Download

Ebook "New ways for managing global financial risks, the next generation" looks at the present state-of-the-art in global financial risk management, and then at the innovations and solutions that are being developed to solve the problems with current methodologies. The author presents a closely reasoned explanation of why the traditional quantitative methods are no longer adequate and argues the case for the hybrid instrument that will arise from the merging of the capital and insurance markets.

168p tuongnhuoclan 28-11-2023 7 5   Download

Ebook "New financial instruments and institutions: Opportunities and policy challenges" presents cutting-edge research from experts in academia and the financial industry on new instruments and new institutions while contrasting their developments in the different countries. The contributors highlight the innovative way in which Japanese financiers and government officials have learned from the U.S. regarding the introduction of new instruments into their market.

241p tuongnhuoclan 28-11-2023 4 3   Download

Ebook "The geography of finance: Corporate governance in the global marketplace" tackles crucial issues regarding the emerging global market for corporate governance. The authors describe and explain the transformation of European corporate governance in the light of the imperatives driving global financial markets, using an innovative analytical framework.

261p tuongnhuoclan 28-11-2023 8 5   Download

Ebook "Exchange rates and international financial markets: An asset-theoretic perspective with Schumpeterian innovation" poses the important question of whether exchange rates are ultimately tied down by economic fundamentals. In a unique approach the subject is analysed from an asset holder's perspective and Streissler takes the reader through an authoritative and wide-ranging study including: Friedman's case for flexible exchange rates; interest parity and purchasing power parity;...

157p tuongnhuoclan 27-11-2023 9 5   Download

Ebook "Innovations and institutions: An institutional perspective on the innovative efforts of banks and insurance companies" using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.This book takes the meeting point of two seemingly incongruous schools of theory.

189p tuongnhuoclan 27-11-2023 8 4   Download

Ebook "Mad technology: How East Asian companies are defending their technological advantages" analyses major changes in the national innovation systems (NIS) due to the introduction of mad technologies in East Asia. The authors find that mad technologies were the cause of stock market crashes and economic uncertainties in the region and conclude that successful corporations use various measures to neutralize mad technologies and/or incorporate them into the NIS.

217p loivantrinh 29-10-2023 3 2   Download

Ebook "Entering emerging markets: Motorola's blueprint for going global" describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity.

193p loivantrinh 29-10-2023 7 4   Download