Ebook Strategic marketing management

Part 1 of ebook "Strategic management in construction (Second edition)" provides readers with contents including: techniques for the strategic planner; portfolio management, delphi techniques and scenarios; marketing and promotional strategies in construction; a synthesis of strategic management in construction; strategic management in the construction industry; entry and exit barriers exist in an industry; core business, core competencies and distinctive capabilities;...

96p mothoiphong 28-06-2024 2 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Strategic marketing: Market-oriented corporate and business unit planning" provides readers with contents including: Chapter 4 - Market-oriented business unit planning; Chapter 5 - Planning the marketing mix; Chapter 6 - Marketing implementation and management control;...

156p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...

142p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: digital marketing; strategic application of mobile couponing in Indian market; digital disruption in emerging markets; multinational marketing; challenges in customer relationship management with export customers; rising ethnic nationalism and protectionism; business to business marketing; business strategy;...

219p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 11 - The formulation of strategy-3 - strategies for leaders, followers, challengers and nichers; Chapter 12 - The strategic management of the marketing mix; Chapter 13 - Criteria of choice; Chapter 14 - Modelling approaches-1; Chapter 15 - Modelling approaches-2; Chapter 16 - Problems to overcome; Chapter 17 - Management control-1; Chapter 18 - Management control-2;...

444p giangmacvien 22-06-2024 2 1   Download

Ebook "Multinational management: A casebook on Asia’s global market leaders" demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals.

367p giangdongdinh 30-05-2024 4 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

577p vimeyers 29-05-2024 7 2   Download

Part 3 book "Leadership and nursing care management" includes content: Models of care delivery, case management, population health management, patient acuity, quality improvement and health care safety, measuring and managing outcomes, confronting the nursing shortage, staff recruitment and retention, staffing and scheduling, collective bargaining, financial management, budgeting, productivity and costing out nursing, performance appraisal, prevention of workplace violence, all hazards disaster preparedness, data management and informatics, strategic management, marketing.

475p muasambanhan08 23-02-2024 4 1   Download

Part 1 book "Managing your practice - A guide for advanced practice nurses" includes content: Managing your APN practice - The basics; new practice models for apns - thinking outside the box; strategic planning for success; merging the professional and business models for apn practice; credentialing and continuing education; financing the practice; developing a marketing strategy; negotiation - getting what you need; effective leadership in practice management.

105p muasambanhan08 23-02-2024 5 1   Download

Part 1 of ebook "Handbook of corporate finance: A business companion to financial markets, decisions and techniques" provides readers with contents including: investing in projects; shareholder value; state-of-the-art project appraisal techniques; traditional appraisal techniques; investment decision-making in companies; allowing for risk in project appraisal; value managed vs earnings managed companies; value through strategy;...

387p tuongnhuoclan 27-11-2023 10 5   Download

Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.

289p tuongnhuoclan 28-11-2023 6 3   Download

Continued part 1, part 2 of ebook "The virtual utility: Accounting, technology and competitive aspects of the emerging industry" provides readers with contents including: risk management, options and contracting for a virtual utility; integrating financial and physical contracting in electric power markets; capacity prices in a competitive power market; industrial organization, technological change and strategic response to deregulation; services in an unbundled and open electric services marketplace;...

265p mocthanhdao0210 19-11-2023 6 4   Download

Ebook "Entering emerging markets: Motorola's blueprint for going global" describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity.

193p loivantrinh 29-10-2023 7 4   Download

Part 1 of ebook "The analytic hospitality executive: Implementing data analytics in hotels and casinos" provides readers with contents including: building a strategic analytic culture in hospitality and gaming; data management for hospitality and gaming; data visualization; from reactive to proactive decision making - advanced analytics in action; analytics for operations; analytics for marketing;...

226p dangsovu 20-10-2023 12 3   Download

Part 1 of ebook "The new science of asset allocation: Risk management in a multi-asset world" provides readers with contents including: a brief history of asset allocation; measuring risk; alpha and beta, and the search for a true measure of manager value; asset classes - what they are and where to put them; strategic, tactical, and dynamic asset allocation; core and satellite investment - market/manager based alternatives; sources of risk and return in alternative investments;...

188p thamnhuocgiai 24-09-2023 8 3   Download

Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...

167p thamnhuocgiai 24-09-2023 5 2   Download