Establishing brand communities

Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...

112p tuongnhuoclan 27-11-2023 4 1   Download

Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...

140p hanlinhchi 28-08-2023 9 5   Download

The advent of social media provides a range of new means to access, connect and interact consumers. Brands have established their brand communities on social networking sites like Facebook to promote, communicate, and advertise their new market offerings and to encourage customer participation.

13p vimichaeldell 04-12-2021 10 2   Download

The paper attempts to provide detailed insights into the research carried so far in the area of Instagram and its influence on global consumers. User and marketer generated content and its influence on the psyche of the consumers is touched upon. The impact of influencers on the buying behaviour of Instagram users is discussed. The concept of establishing brand communities and co-creating value on social media is presented.

8p cothumenhmong11 11-05-2021 24 2   Download

Repeated exposure to agro-chemical pesticides may increases the pesticide accumulation in food chain and adversely affect on human and environment. Hence, part of farming community shifting from chemical inputs to bio-inputs. In this regard, this study was conducted to know the extent of awareness, usage pattern, product differentiation, factors affecting and purchase pattern of bio-pesticides in Chitradurga and Davanagere districts in Karnataka state. The data pertaining to this study was collected with the help of pre-tested questionnaire during the agricultural year 2018.

8p cothumenhmong1 10-12-2019 26 0   Download