Factors affecting individual customers

The object of this article is to evaluate the factors affecting the behavioural intention to change from using traditional banking to digital banking services of Vietnamese individual customers. The author utilised Cronbach’s Alpha test, Confirmatory Factor Analysis (CFA) and Structure equation model (SEM) to analyse the survey data collected from 319 respondents who are only using traditional banking services or simultaneously using traditional banking services with digital banking services.

18p toduongg 24-08-2024 2 0   Download

Determining the factors affecting the intention of individual customers to choose online banking services at Vietnamese commercial banks. Measure and evaluate the impact of each factor on the intention of individual customers to choose online banking services at commercial banks in Vietnam. Proposing some administrative implications to develop online banking services of individual customers at Vietnamese commercial banks.

31p kethamoi12 15-05-2021 13 4   Download

Specify the factors affecting the individual customers' intention to use e-banking services at Saigon Thuong Tin Commercial Joint Stock Bank - Sacombank.

28p cothumenhmong10 19-03-2021 36 2   Download

The research group on factors affecting credit accessibility based on the characteristics of both customers and credit institutions.

0p trinhthamhodang1217 14-01-2021 41 3   Download

The dissertation explores the factors affecting the service usage of individual customers at Vietnamese commercial banks; the degree of influence of factors affecting individual customer behavior.

12p mmlemmlem_124 22-12-2020 24 1   Download

The thesis focuses on studying the factors affecting the usage behavior of Vietnamese individual customers for international bank card services, thereby proposing solutions and recommendations to develop International bank card services in Vietnam today.

33p trinhthamhodang8 20-10-2020 16 2   Download

Firstly, identify and measure the influence of the factors on the decision to buy products with environmental friendly packaging in Vietnam. Second, test the difference between gender, age, education level and income on the decision to buy products that are environmentally friendly. Thirdly, help managers understand the factors that influence the decision to buy products that have environmental friendly packaging, and provide the administrator with solutions for reference based on research results in order to help businesses attract customers and expand market size in Vietnam.

28p kequaidan6 15-07-2020 48 3   Download

Theoretical considerations on factors affecting purchase intention and the factors affecting the customers' intention to use Ebanking services at commercial banks in Vietnam. Studying individual customers in some cities: Hanoi, Ho Chi Minh City. The study period: From 2015 to 2017.

25p bibianh 25-09-2019 53 3   Download

The thesis studies a number of factors affecting loyalty for bank brands of individual customers depositing savings at Vietnamese commercial banks.

0p dungmaithuy 18-09-2019 18 2   Download

The thesis identifies the factors affecting individual customers in the acceptance and use of Mobile Banking and thereby offers suggestions for commercial banks to adjust to attract individual customers to use Mobile services Banking in Vietnam.

0p dungmaithuy 18-09-2019 59 6   Download