Global marketing communications decisions

Part 1 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: from Lipophilia to Lipophobia, the role of moral entrepreneurs; creative advertising appeals on global cultural spectrum; polysemy in advertising, a study of the effects of advertising messages on decision making; does the country of origin matter for cosmetics;...

77p giangmacvien 22-06-2024 2 1   Download

Ebook Global marketing (4th ed): Part 2 includes contents: Some approaches to the choice of entry mode, export modes, intermediate entry modes 329 12 Hierarchical modes, international sourcing decisions and the role of the subsupplier,.. and other contents.

425p longtimenosee03 30-01-2024 9 3   Download

Ebook Global marketing: Part 2 includes contents: Export modes, intermediate entry modes, hierarchical modes, international sourcing decisions and the role of the sub-supplier, product decisions, distribution decisions, communication decisions, pricing decisions and terms of doing business,… and other contents.

323p longtimenosee03 30-01-2024 6 3   Download

Ebook Global marketing (Seventh edition): Part 2 includes contents: Chapter 10 brand and product decisions in global marketing; chapter 11 pricing decisions; chapter 12 global marketing channels and physical distribution; chapter 13 global marketing communications decisions I: Advertising and public relations; Chapter 14 Global marketing communications decisions II: Sales promotion, personal selling, and special forms of marketing communication.

285p haojiubujain01 03-07-2023 10 5   Download

Part 1 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer behavior and marketing strategy; external influences; internal influences; cross-cultural variations in consumer behavior; the changing American society - values; group influences on consumer behavior; attitudes and influencing attitudes; self-concept and lifestyle;...

492p damtuyetha 09-01-2023 6 2   Download

Chapter 19 - International advertising and promotion. The main goals of this chapter are: To examine the importance of international marketing and the role of international advertising and promotion, to review the various factors in the international environment and how they influence advertising and promotion decisions, to consider the pros and cons of global versus localized marketing and advertising.

19p runordie9 27-09-2022 15 8   Download

(BQ) As was the case with the first four editions, we wrote Global Marketing, Fifth Edition, with today’s students and instructors in mind. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Fifth Edition.

357p nanhankhuoctai5 01-06-2020 18 1   Download

There are always a wide range of opinions about internet and social media and how useful or harmful, it can be. As a marketer, I can say for certain that used in the right way, it can be a very powerful communication tool and an unsurpassed platform for engagement. There’s a lot to learn about internet and social media, and a huge variety of social media that you could employ, but this article will give you a strong start on knowing what’s out there and how it can help you.

6p nguaconbaynhay3 07-02-2020 19 0   Download

(bq) part 2 book “global marketing” has contents: export modes, intermediate entry modes, hierarchical modes, international sourcing decisions and the role of the sub-supplier, product decisions, distribution decisions, communication decisions, pricing decisions and terms of doing business,… and other contents.

448p tieu_vu15 07-09-2018 54 4   Download

(bq) part 2 book "global marketing" has contents: product decisions, pricing decisions and terms of doing business, distribution decisions, communication decisions (promotion strategies), cross-cultural sales negotiations, organization and control of the global marketing programme.

839p bautroibinhyen23 02-04-2017 59 9   Download

(bq) part 2 book "marketing management - a relationship approach" has contents: segmentation, targeting, positioning and competitive strategies; csr strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.

379p bautroibinhyen23 02-04-2017 79 14   Download

The Master of Business Administration will enhance student analytical skills related to management, people, markets, finance, and technical knowledge. Graduates will be able to solve complex organisational problems and be able to manage change through the mastery of particular skills related to creativity, information literacy, and self-reflection. The program focuses on how to demonstrate leadership in global sustainability and how to understand the nature of ethical decisions across contemporary business practice.

13p tay_thi_le 21-02-2013 43 3   Download

E-tribes or virtual communities: whatever one chooses to call them, at least one thing seems assured. With 51 per cent of Internet users using the Web daily, and exponential global growth rates for new users, prodigious growth in the quantity, interests, and influence of virtual communities is guaranteed. Unlikely to replace physical encounters, or information from traditional media, online interactions are becoming an important supplement to social and consumption behavior.

13p doiroimavanchuadc 06-02-2013 71 5   Download