Goal of marketing

This research determines the impact of foreign direct investment (FDI) on the economic growth of Vietnam (economic) over the period 1990 to 2020 after the political and economic reforms (Doi Moi) in 1986. The study uses the VAR model through unit root test, Granger causality, impulse response, and variance decompositions to achieve the goal of finding the impacts of FDI on economic growth.

15p viormkorn 27-09-2024 3 3   Download

The aim of this research is to deepen insight into the social-psychological factors that influence the formation of a desire to attend classical music concerts and to better predict people’s positive behavioural responses towards live classical music performances.

437p runthenight04 02-02-2023 7 5   Download

Participating in the process of building this community, Vietnam has more opportunities to access markets inside and outside the region, thereby expanding markets, diversifying exports; stabilizing import sources and lowering import input prices, thereby contributing to economic restructuring and realization of socio-economic development goals.

13p vigiselle2711 29-08-2021 14 2   Download

This project is implemented with the goal of building and selecting local marketing strategies to promote tourism development in Can Tho city.

33p gaocaolon12 14-06-2021 30 4   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

In conjunction with the managing director, the business development officer is responsible for developing marketing and business plans for the achievement of revenue goals for a company. His/she job description also entails participating in media communication activities for the company; these activities include marketing press releases, websites, and advertisements. The position of the business development officer is a result oriented role. He/she is responsible for understanding the trends in his/her company’s field of specialty; knowing the people that matter in such fields.

3p lanjingyi 18-03-2020 49 3   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 58 3   Download

The thesis with the goal of systematizing is discussed by the theoretical schools on diversification of portfolios; at the same time, summarizing the empirical studies, drawing lessons from the diversification of portfolios in economies with similar conditions like Vietnam.

21p quenchua 28-09-2019 17 2   Download

The dissertation aims to build theoretical and practical grounds on developing marketing strategies in the new market conditions which are adaptable to changes in the environment and market (customers, competition) in order to bring about orientations, views, goals and solutions with strong theoretical and practical foundations to develop marketing strategies for Vietnam’s retail supermarket chains located in Hanoi by 2023, vision 2030.

29p bibianh 19-09-2019 27 6   Download

In Malaysia, the initial public offering (IPO) market has seen some changes in 2016 due to poor economic conditions. Project risk management practices in IPO projects by investment bank are to be explored in this paper. This will be done to identify their positive impact on an IPO project in Malaysia to understand the significance of the role of project risk management in determining IPO success. The goal of the IPO is to obtain approval for it to be launched in the stock exchange market.

109p nguyenyenyn117 17-06-2019 49 10   Download

Lecture "Marketing management - Chapter 1: Defining Marketing for the 21st Century" presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

42p bautroibinhyen11 03-01-2017 80 5   Download

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

15p maiyeumaiyeu20 16-11-2016 105 3   Download

Chapter 2 - Developing successful marketing and organizational strategies. After reading chapter 2, you should be able to: Describe two kinds of organizations and the three levels of strategy in them; describe how core values, mission, organizational culture, business, and goals are important to organizations; explain why managers use marketing dashboards and marketing metrics.

80p luimotbuoc_3 03-11-2016 56 7   Download

In this chapter, you will learn to: Understand what clients want from a research supplier or department; appreciate the role of communications in managing marketing research; learn about the research management goals of assurance of data quality, cost control, adherence to time schedules, maintenance of client profitability, and staff development;...

14p allbymyself_06 28-01-2016 66 4   Download

Chapter 19 Bank Management: describe the underlying goal, strategy, and governance of banks, explain how banks manage liquidity, explain how banks manage interest rate risk, explain how banks manage credit risk, explain integrated bank management.

45p phanthphan 30-01-2015 61 9   Download

Describe your pricing policies and how they are determined. Discuss the influences of the competition, discounts, cost of goods, market forces, and other factors that will affect pricing. Justify your prices, particularly if they are substantially above or below the prices of similar products/services in the marketplace. Above all, demonstrate that your pricing decision is based on your company’s ability to make a profit.

38p sonnguyen3515 19-09-2013 51 8   Download

Open market operations Affect the quantity of reserves and the monetary base Changes in borrowed reserves Affect the monetary base Changes in reserve requirements Affect the money multiplier Federal funds rate—the interest rate on overnight loans of reserves from one bank to another Primary indicator of the stance of monetary policy

23p sony_12 25-06-2013 82 15   Download

In recent years, legislative and market requirements have driven the need to reduce fuel consumption while meeting increasingly stringent exhaust emissions. This trend has dictated increasing complexity in automotive engines and new approaches to engine design. A key research objective for the automotive engineering community has been the potential combination of gasoline-engine specific power with diesel-like engine efficiency in a cost-competitive, production-feasible power train.

21p minhtrong90 06-05-2013 87 5   Download

The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....

22p camnhung_1 07-12-2012 79 11   Download

From the desk of Tom Paulson, Director of Test-Taking Strategy at IELTS Secrets, May 5, 2002Dear future IELTS Success Story: Congratulations on your purchase of the most advanced test-taking manual for the IELTS. Notice I did not say study guide- there are plenty of decent study guides on the market, but that was not our objective in writing this manual. Our goal is to seek and exploit specific weaknesses in the IELTS assessment, and then share those secrets with our customers.

48p khachoang1412 20-04-2011 73 19   Download