Holistic marketing

Ebook "Social media for scientific institutions: How to attract young academics by using social media as a marketing tool" covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities.

131p giangmacvien 22-06-2024 1 1   Download

Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning.

282p vimeyers 29-05-2024 3 2   Download

"Customer loyalty in supply chain management model: Promotion, products, and registration decision analysis" is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literatures to provide a holistic picture of the customer loyalty framework. It is solely to improve the competitiveness of local human resources with foreign workers, especially from ASEAN.

13p longtimenosee07 29-03-2024 4 2   Download

Ebook "Innovation and product management: A holistic and practical approach to uncertainty reduction" presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.

333p loivantrinh 29-10-2023 9 2   Download

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...

370p haojiubujain01 03-07-2023 4 2   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 7 1   Download

Part 1 of ebook "Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry" provide readers with content about: theoretical fundamentals and concepts; case studies - information level; the importance of customer co-creation of value for the tourism and hospitality industry; managing open innovation in small and medium-sized enterprises (SMES); prospects of technology-enhanced social media analysis for open innovation in the leisure industries;... Please refer to part 1 of the ebook for details!

373p tieuvulinhhoa 22-09-2022 12 4   Download

This article is not only the depth of analysis of social network roles in community-based tourism, but also it provides more holistic view of Dao People who have used their cultural capital to economic market expansion.

16p visherylsandberg 18-05-2022 14 3   Download

Marketing: Market leader - Part 1 has present the contents a holistic approach to marketing; maketing in challenging times; the values of brands; developing a brand identity that lasts; turning round a brand image; improving customer experience; targeting a youth market; making the most of an online store;...

39p chenlinong_0310 23-02-2022 26 6   Download

The results of the analysis based on data from 428 staff at hotels and resorts in Nha Trang confirmed the important role of these factors. Therefore, creating an organizational climate that fosters brand loyalty and enhances brand support behaviour of staffs is essential. This is the basis for stimulating the innovation of employees. This is also the proposed theoretical framework to provide holistic view of various factors that influence employee work innovation.

10p huyetthienthan 23-11-2021 17 5   Download

This study discusses about impacts of dimensions of servicescape on social interaction experiences in service environment. The impacts of servicescape and social interaction on service experience, satisfaction and loyalty are also characterized. Author’s major purposes are to raise propositions and postulate a better holistic framework about relation between servicescape and social interaction and their effects on customer’s service experiences, satisfaction and loyalty

14p viuchinaga2711 21-10-2021 13 2   Download

Chapter 5 - Creating long-term loyalty relationships. In this chapter, we will address the following questions: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing?

34p lovebychance01 25-04-2021 19 2   Download

Chapter 22 - Managing a holistic marketing organization for the long run. In this chapter, we will address the following questions: What are important trends in marketing practices? What are the keys to effective internal marketing? How can companies be responsible social marketers? How can a company improve its marketing skills? What tools are available to help companies monitor and improve their marketing activities?

19p lovebychance01 25-04-2021 26 2   Download

The authors argue that the contemporary scholarship on hydro energy in Russia lacks a comprehensive overview of development trends, global and regional challenges, and future prospects in connection with the ongoing processes in other sectors of the national economy. Consequently, this paper addresses the gap existing in the scholarship by providing a holistic view of the current state of Russia’s hydro energy.

7p partimesinhvien 13-05-2020 24 1   Download

Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.

37p bautroibinhyen11 03-01-2017 60 4   Download

Lectures "Marketing management - Chapter 22: Managing a holistic marketing organization for the long run" provides students with the knowledge: Trends in marketing practices, organizing the marketing department, socially responsible marketing, marketing implementation and control. Invite you to refer to the disclosures.

32p doinhugiobay_13 26-01-2016 61 4   Download

(BQ) Tài liệu Marketing management stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

812p nguyentrung16693 21-05-2015 136 33   Download

The marketing funnel is a broken metaphor that overlooks the complexity social media introduces into the buying process. As consumers’ trust in traditional media diminishes, marketers need a new approach. We propose a new metric, engagement, that includes four components: involvement, interaction, intimacy, and influence. Each of these is built from data collected from online and offline data sources.

17p doiroimavanchuadc 06-02-2013 53 4   Download

Against this background, the Commission would like to open a debate on the role of the auditor, the governance and the independence of audit firms, the supervision of auditors, the configuration of the audit market, the creation of a single market for the provision of audit services, the simplification of rules for Small and Medium Sized Enterprises (SMEs) and Practitioners (SMPs) and the international co-operation for the supervision of global audit networks.

26p doipassword 01-02-2013 44 2   Download

Three themes run through the essay. Think medium term! The financial cycle is much longer than the traditional business cycle. Think monetary! Modelling the financial cycle correctly, rather than simply mimicking some of its features superficially, requires recognising fully the fundamental monetary nature of our economies: the financial system does not just allocate, but also generates, purchasing power, and has very much a life of its own. Think global! The global economy, with its financial, product and input markets, is highly integrated.

50p mebachano 01-02-2013 47 5   Download