Household decision making

Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...

130p giangmacvien 22-06-2024 3 1   Download

This paper analyzed factors influencing the decision of accessing to banking services. The research method is in-depth interview with experts. From the research result, the authors suggested some policy implications in order to make this process become easier to MEs & Hs. The authors believe that the improvement of the access to banking capital will strengthen the operations of MEs & Hs, thus, enhancing sustainable economic development.

12p visherylsandberg 18-05-2022 12 1   Download

Household headship with decision-making power may have a positive influence on life satisfaction in older adults. This study examines the associations of several types of household headship with life satisfaction among older adults in India.

13p vinobelprisen 26-03-2022 11 4   Download

The entitlements of women farmers will be the key to improve agriculture productivity, It said, even as it noted that there is an increasing number of women in multiple roles in agriculture sector, as cultivators entrepreneurs and laborers. Alongside, it is focusing on women self – help groups to connect them to micro credit through capacity building activities and to provide information and ensure their representation in decision-making bodies. “Rural women are responsible for the integrated management and use to diverse natural resources to meet the daily household needs.

8p caygaocaolon6 30-07-2020 14 1   Download

The investors’ perception, decision making, investment strategy etc., are closely related to the behavior of investors. Since, the need of study has been aroused in order to see the preference, awareness and the investors’ perception regarding the mutual funds in Pudukkottai district.

7p murielnguyen 29-06-2020 22 5   Download

Using a case study of Raglai ethnic families in Khanh Son, Khanh Vinh districts and Cam Ranh City (Khanh Hoa province), the paper initially explores the decision-making power of men and women in matriarchal families under the infl uences of the reformand integration process. The survey results show that the status, role and power of the wife and the husband in the family have changed considerably towards a positive trend.

8p 12120609 01-06-2020 25 1   Download

Lecture Personal financial planning – Chapter 4: Household finance. Household finance and PFP theory reflect the basic thought that a household can be perceived as a business and include all resources in making its decisions.

38p thuongdanguyetan03 18-04-2020 40 2   Download

The research results show that there are differences in decision-making in production management, income-generating production activities, and in developing household economic resources in terms of gender. The highest importance factors affecting this issue include gender and educational background.

6p tozontozon 25-04-2020 21 0   Download

Farm diversification is advocated for reaping the gains of complementary relationship or equating substitution and price ratio for completing products. Farm diversification may also be used as a risk precaution and stabilize farm income. Diversification of crop farming along with livestock enterprises can play more significant role in increasing income and employment particularly on marginal and landless labourers and in meeting nutritional requirements.

8p nguathienthan4 18-04-2020 15 1   Download

Agriculture plays a predominant role in Indian economy and contributes 18 per cent to India’s gross domestic product. Farmers have to take series of decisions to make farming a viable enterprise. A study was planned to know the decision making behaviour and its influence on the socio economic performance of farm households. The respondents were chosen from three districts viz. Raichur, Gulbarga and Koppal. Thirty farmers from rainfed situation and thirty farmers from irrigated situation were chosen from each district making a total sample size of 180.

6p caygaocaolon3 09-03-2020 13 0   Download

Gender Empowerment has been a highly focused area over three decades to empower women so that they can be made free from the mettle of exploitation, deprivation, and social impoverishment. The study was conducted in Haringhata Block under Nadia district of West Bengal. Both purposive as well as simple random sampling was adopted for selection of 100 respondents in five mouzas of the selected block. The present study envisages two components viz. livelihood and income generation as to have conceptual and operational contribution in empowering women adequately and workably.

11p trinhthamhodang3 12-02-2020 15 0   Download

This paper mainly studies the impact of general high education and secondary vocational education on people's non-cognitive ability, which thus influences the consumption decision-making mechanism of floating population. After controlling individual characteristics of the sample (age, gender, household registration, etc.

19p trinhthamhodang2 19-01-2020 56 2   Download

This study examines how financial literacy and financial innovation can improve financial inclusion among households in Uganda. Large sections of the population in rural and urban areas in Uganda still remain out of the coverage of formal financial systems. The study uses a cross sectional survey research design. The study population comprised of the adult population in both rural and urban settings in Uganda. Empirical data was analyzed using correlation and regression analyses.

20p trinhthamhodang2 19-01-2020 20 4   Download

This paper examines whether households diversify their investment portfolios and whether portfolio diversification could be affected by where investors seek advice. We found that respondents find advice from banks, insurance companies, and brokerage houses less helpful compared to reading investment research and financial periodicals when making their portfolio decisions.

8p viankara2711 04-12-2019 24 1   Download

(bq) part 2 "consumer behaviour - a european perspective" has contents: groups and social media; european family structures, household decision making and age cohorts; income and social class, culture and consumer behaviour, cultural change processes, consumption and european consumers.

326p bautroibinhyen27 11-05-2017 38 3   Download

(bq) part 2 book "consumer behaviour - a european perspective" has contents: attitudes, individual decision making, groups and social media, european family structures, household decision making and age cohorts, income and social class, culture and consumer behaviour, cultural change processes, consumption and cultural differences.

382p bautroibinhyen23 02-04-2017 41 3   Download

Like households, organisations make many buying decisions. This lecture will build on the previous discussion of consumer behaviour and apply the concepts to organisational buying. As with previous lectures, we will apply these concepts to enable us to analyse buying decisions and use this information to learn how marketers can develop improved marketing strategies.

21p tangtuy04 16-03-2016 58 2   Download

The prospects for household spending depend to a significant extent on how the jobs situation evolves. But the pace of spending will also depend on the progress that households make in repairing their financial positions. Among the most notable results to emerge from the recent revision of the U.S. national income data is that, in recent quarters, household saving has been higher than we thought--averaging near 6 percent of disposable income rather than 4 percent, as the earlier data showed.

165p trinhcaidat 22-04-2013 42 4   Download

To improve their influence on SRH legislation, policy and spending decisions at all levels, it is necessary to strengthen the capacity of marginalised people and of other civil society organisations concerned with SRH including women’s groups, health and human rights groups and elected representatives so they can better negotiate for their demands. Civil society groups should collect evidence to support these demands, support marginalised people to express their concerns, and form alliances to strengthen their representation.

12p ut_hai_can 25-12-2012 58 5   Download

cluding confounding variables (such as the economic position of the household, the schooling level of the father or the roles played by mass media rather than schools) usually reinforces the conclusion of an independent role of the schooling of the mother. However, attempts at unpicking the pathways through which girls’ schooling might have the effects on their later lives that is ascribed to it have been less successful.

24p ut_hai_can 25-12-2012 55 7   Download