Indian retail industry

Retail industry is incessantly going through dynamic changes due to liberalization, globalization and consumer preferences. Retailing involves all actions that are engrossed in selling goods, services and ideas to the final consumer to satisfy customers’ needs.

10p guineverehuynh 17-06-2020 8 2   Download

This study examines the relationship between service quality and customer satisfaction in the retail sector with a focus on Chennai. A total of 60 respondents participated in the study.

6p guineverehuynh 18-06-2020 46 2   Download