Introduction to Marketing

Mục tiêu của học phần này là cung cấp cho sinh viên kiến thức cơ bản về nguyên lý trong lĩnh vực tiếp thị, các thuật ngữ trong ngành Tiếp thị, chiến lược và các chiến thuật sử dụng trong lĩnh vực bằng tiếng Anh. Mời các bạn cùng tham khảo "Đề cương học phần Tiếp thị học nhập môn (Introduction to marketing)" để nắm chi tiết các thông tin của môn học, hỗ trợ học tập và nghiên cứu.

5p hoangcanhminh_111191 23-12-2020 69 6   Download

The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI).

12p enzoenzo 29-01-2020 13 1   Download

The thesis builds and completes the auction mechanism of civil judgment enforcement assets in Vietnam effectively in accordance with the Property Auction Law, market mechanism and international practice on the basis of 05 bridge to improve the law on auction of civil enforcement of civil judgment assets in Vietnam and propose 04 groups to finalize the law on 5 auction of civil enforcement of civil judgment assets in Vietnam. In addition to the introduction, overview of research issues, conclusions, lists of references and appendices.

26p bibianh 19-09-2019 39 3   Download

This dissertation researched the effects of imported goods on the local producers through a case study of the Libyan poultry industry. Firstly, a full description of the terms international free trade and protectionism was developed, including the trade barriers and the evolution of international free trade in terms of globalization and the free movement of goods. Also this description has discussed the recent and old literatures and scholars in this area and covers the main aspects for this argument to provide a full understanding.

129p nguyenyenyn117 14-06-2019 66 2   Download

Bài giảng "Marketing công nghiệp - Chapter 1: Introduction to Business marketing" cung cấp cho người học các kiến thức: Concepts of business market, concepts of business marketing, demands of business market, conceptual questions, homework

10p tieu_vu08 05-05-2018 64 5   Download

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

15p maiyeumaiyeu20 16-11-2016 105 3   Download

Corporate presentation: Growth of securities market in Viet Nam be done with the content: Introduction of Vietnamese securities market, growth of securities market in Viet Nam. To understand the content of the presentation invite you to consult the documentation.

11p vunguyetque 23-09-2016 46 1   Download

In addition to the introduction and conclusions, the thesis is structured into 03 chapters as follows: Chapter 1 General issues about the market risk management of commercial banks; Chapter 2 Market risk management in Vietnam Joint Stock Commercial Bank for Industry and Trade; Chapter 3 Solutions to improving ability of the market risk management at Vietnam Joint Stock Commercial Bank for Industry and Trade.

32p change05 14-06-2016 54 4   Download

Lecture "Designing business plan - Unit 3: industry and market analysis" presentation of content: Industry size, growth rate and sales projections, competition among existing firms, market analysis.

31p tramnamcodon_01 28-03-2016 84 10   Download

When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...

11p allbymyself_06 26-01-2016 83 4   Download

Lectures "Marketing management - Chapter 0: Introduction to marketing management" provides students with the knowledge: Course objectives, course materials, course assessment, course plan. Invite you to refer to the disclosures.

8p doinhugiobay_13 26-01-2016 77 4   Download

Lecture Managerial economics - Chapter 9 introduction the Fundamentals of managerial economics. This chapter provides many useful insights into every facet of the business and nonbusiness world. Inviting you to refer.

14p kiepnaybinhyen_04 24-12-2015 60 4   Download

The Hybrid Artificial Intelligent model is a new method for evaluation of food biotechnology based on collaborative expert preferences and customer behaviours.
This new approach using Kansei evaluation is to quantify expert sensibilities and emotions about bio-food quality in market and biofood research environments.
Further improvement of food biotechnology evaluation applying for a real case study with expert feedbacks can be considered in future studies.

5p lalala06 02-12-2015 39 3   Download

Giới thiệu chung về phân phối và nhà trung gian marketing Introduction to Distribution and Marketing Intermediaries Lựa chọn kênh phân phối(Selecting Distribution Channels) Quản trị kênh phân phối,Bán sỉ,Bán lẻ

27p 123tien0o0 30-10-2013 93 8   Download

Android is an open-source software platform created by Google and the Open Handset Alliance. It is primarily used to power mobile phones. It has the capability to make inroads in many other (non-phone) embedded application markets.

85p badung_pbc 12-10-2013 60 4   Download

By Neil Russell-Jones and Tony Fletcher Drawings by Phil Hailstone “A very useful introduction for anyone who wants to understand marketing terminology”. Alan Dunstan, Director - Sales and Marketing, Lloyds Abbey Life “An excellent introduction to the tools and techniques of marketing”. Graham Howe, Group Finance Director, Orange

128p dove_12 12-06-2013 70 8   Download

Architecting the T elecommunication Evolution: T oward Converged Network Services Vijay K.

334p nt18104 30-05-2013 56 7   Download

get more of the critical mass team's thoughts at our blog: http://sqz.co/f8x2rdw. as much as fac is a significant part of the marketing mix for many brands, keeping up with zuckerberg’s constant tinkering with policies, layouts and ad platform is a little overwhelming. while the introduction of graph search was met with indifference, the latest changes announced to the news feed and user timeline have significantly more implications for brand pages. (less)

29p heouheocoi1 20-04-2013 81 40   Download

Welcome to the module, Internationalization. This module provides a brief introduction of developing applications for the global market. The module covers the process of internationalization and localization to create applications, which are neutral in terms of countries, languages and regions. Internationalized applications require meticulous planning, failing which re-engineering of the application can be costly. In this module, you will learn about:

11p pdtan119 13-11-2012 84 29   Download

Detailed assessment of impacts of more than 50 Farmer Field Schools (FFS) in 11 provinces through which over 2,000 farmers were trained from 2005 to 2006 has shown many beneficial effects. Farmers have increased knowledge and their skills in planting and protecting citrus trees and at the same time they have increase awareness of the recording and post-harvest storage, marketing and especially the changes in farming practices significantly after participating in FFS.

12p tam_xuan 02-03-2012 63 7   Download