![](images/graphics/blank.gif)
KONARA product
-
This article analyzes ornamental plant innovation MSMEs with Kokedama art using rice straw (KONARA) in Gampengrejo District, Kediri Regency, East Java Province, Indonesia. By using SWOT analysis, this study examines the internal and external factors that influence the MSME marketing plan and then proposes an appropriate marketing strategy for the business.
7p
vimulcahy
18-09-2023
11
7
Download
-
The purpose of this article is to determine the rebranding strategy for the KONARA product. Using qualitative methods with data gained from observations, interviews and documentation, the result shows that rebranding is necessary for KONARA development and this should pay attention to the name, design style, color, logo and media to create a new selling power and make marketing easier.
12p
vimulcahy
18-09-2023
11
6
Download
CHỦ ĐỀ BẠN MUỐN TÌM
![](images/graphics/blank.gif)