Korean wave

The research aims to investigate factors that influence the popularity of Korean series in Thailand based on Thai people's views. The study explores 385 participants with different demographic and personal backgrounds regarding age, gender, and financial status regarding selected factors that could affect their interest in watching and spending money on Korean series.

9p viellison 06-05-2024 1 1   Download

Cultural diplomacy is considered as soft power, which is used by many nations in the world aiming to increase their influence and position. The Republic of Korea (RoK) is one of the first nations in the region having success in using cultural diplomacy to promote its national brand and to confirm its position in the world’s map.

7p vijichoo2711 04-06-2021 6 1   Download

The findings have indicated that script, music, cultural images have a correlation with Vietnamese viewers’ satisfaction with Korean dramas while actors do not affect the overall satisfaction. Based on the findings,the authors provide implications and offer suggestions to Vietnamese filmmakers on improving customer satisfaction, thereby contributing to the development of TV drama production in Vietnam.

13p tamynhan6 14-09-2020 11 1   Download

This paper is a meta-analysis of the spread of Korean culture, often known as “Hallyu” or “the Korean Wave”, which is gaining the attention of many scholars and the public at large. It is catching on in many parts of the world, including Vietnam, and to such an extent that it is now claimed that it is being globalized and globalizing at the same time.

11p miulovesmile4 19-11-2018 24 0   Download