Lead user project teams

Part 1 book "Lead user project handbook - A practical guide for lead user project teams" includes content: Understanding lead user research principles; doing a lead user study; preparing for your lead user project; identifying trends and key customer needs.

98p oursky03 21-08-2023 7 5   Download

Part 2 book "Lead user project handbook - A practical guide for lead user project teams" includes content: Interviewing methods for lead user project teams, exploring lead user needs and solutions, improving solution concepts with lead users and experts.

70p oursky03 21-08-2023 13 6   Download

Initially the concept of “marketing to children” is defined; examples of marketing techniques are provided and an explanation given as to how marketing works and who is involved. Policy development is then described in a “step-by-step” process, starting with what is required for a situation analysis and moving to the pros and cons of adopting a comprehensive or stepwise policy approach; which children need protection; what communication channels and marketing techniques to target; and what foods should be included or excluded.

168p dangsuynghi 15-03-2013 80 10   Download

This business plan leads the way. Renewing our vision and strategic focus: value to the target market segment of our small business and advanced home office users, the market of our local. It also provides step-by-step plan sales improved our gross margin, and profitability. This plan includes this summary, and the chapter on companies, products and services, market focus, action plans and forecasts, management team, and financial planning.

40p khanhpro89 11-10-2011 87 15   Download