Lecture Managerial economics

When you finish this chapter, you should: Understand how population growth is shifting in different areas and for different age groups, obtain a feel for the size and importance of Canada's ethnic and French Canadian markets. Know about the distribution of income in Canada, know how consumer spending is related to family life cycle and other demographic dimensions, appreciate the relationship between family lifestage and consumer spending, understand the important new terms (shown in the margins).

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In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).

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After completing this chapter, students will be able: Know what marketing is and why you should learn about it, understand the difference between micro-marketing and macro-marketing, know why and how macro-marketing systems develop, understand why marketing is crucial to economic development and our global economy,...

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Lecture Managerial economics - Chapter 9 introduction the Fundamentals of managerial economics. This chapter provides many useful insights into every facet of the business and nonbusiness world. Inviting you to refer.

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So far, we assumed there’s no uncertainty in the world. But, in reality, these payoffs are uncertain, most business outcomes are uncertain as well. In this chapter, we will learn: Risk analysis, Moral Hazard/Principal-Agent Problem. Inviting you to refer.

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Lecture Managerial economics - Chapter 3 presents content: Inputs, outputs, and decisions; outputs, inputs, and business firms; economic cost concept; two types of management problems; cost structure; managerial accounting;... Inviting you to refer.

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Lecture Managerial economics - Chapter 4 presents four possible markets: Perfect Competition (price-takers), monopolistic Competition (price-searchers), oligopoly (a few firms dominate), monopoly (single seller).

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Lecture Managerial economics - Chapter 2 introduce markets. This chapter provides to students: Buyers, sellers, goods, and information; demand; market equilibrium; law of one price;... Inviting you to refer.

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We’ve modeled 2 ends of the market structure: Competitive market and monopoly. Now we look at cases in between ( N = small ). Oligopoly is market or industry dominated by a small number of firms, whose decisions (price, output, marketing) are interdependent. In chapter 5, we will discuss this problem.

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Lecture Managerial economics - Chapter 7 include contents: Basic pricing strategies, extracting consumer surplus, pricing for special cost and demand structures, pricing in markets with intense price competition.

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Lecture Managerial economics - Chapter 6 include the contents: How competition is rivalry to obtain a distinct advantage, categorizing and analyzing competitive strategies, how mergers and lawful agreements among competitors can sometimes increase economic value created in a market,... Inviting you to refer.

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Lecture Managerial economics - Chapter 8 presents contents: Motivation for network effect, network externality, source for network externalities, winner takes all, similar rationale: learning curve, lock-in,... Inviting you to refer.

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