Local marketing strategies

Xem 1-5 trên 5 kết quả Local marketing strategies

Doctoral thesis of Philosophy: Country image effects on employer attractiveness

The purpose of the thesis is three-fold. The first aim is to thoroughly review the extant literature in marketing and management and to prioritise key findings on country image effects and the main determinants of employer attractiveness. The second aim is to develop and test the conceptual model comprising these key determinants. The third aim is to make a theoretical contribution to this new area of research and to provide implications for organisations in their recruitment marketing strategies locally and globally.

272p runthenight04 02-02-2023 7 4 Download

Summary of Doctoral thesis Business administration: Local marketing strategies to promote tourism development in Can Tho city

This project is implemented with the goal of building and selecting local marketing strategies to promote tourism development in Can Tho city.

33p gaocaolon12 14-06-2021 30 4 Download

Summary of Doctoral thesis in Economics: Improving strategy of marketing places in attracting investment to fill up industrial zones in Ha Tinh province in the recent period

Applying the principles of management strategy of marketing places to evaluate the reality and provide solutions of theoretical and practical grounds to improve the structure and contents of marketing place strategy for attracting investment to fill up current IZs in local province with Ha Tinh as a case study.

36p dungmaithuy 17-09-2019 54 4 Download
Master Thesis in Economics: The case of French SMEs in the wine Industry going to ASEAN countries

Nowadays, the concept of globalization seems reduced to the size of the market and, export is only one aspect of the phenomenon of globalization. In global industries, it is now the most competitive positions and bases of competitiveness which should be established worldwide. Therefore, globalization raises strategies to become more global rather than local. Those strategies consist in expanding and coordinating all activities of the company worldwide.

91p nguyenyenyn117 18-06-2019 52 8 Download
Research " THE ROLE OF IMPORT SUBSITITUTION AND EXPORT ORIENTATION STRATEGIES ON THAILAND'ECONOMIC GROWTH "

THE ROLE OF IMPORT SUBSITITUTION AND EXPORT ORIENTATION STRATEGIES ON THAILAND'ECONOMIC GROWTH This result calls the incentive effects of Tiebout choice into question, as it indicates that administrators of effective schools are no more likely to be rewarded with high demand for local housing in high-choice than in low-choice markets. To explore this further, I estimate models for the effect of Tiebout choice on mean scores across metropolitan areas. Consistent with the earlier results, I find no evidence that high-choice markets produce higher average SAT scores.

98p mualan_mualan 25-02-2013 92 18 Download