Loyalty programs

Part 1 of ebook "The paradox of points: Theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs" provides readers with contents including: introduction; conceptual basis and literature review; theoretical background and hypotheses development;...

90p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "The paradox of points: Theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs" provides readers with contents including: empirical examination of medium magnitude effects; conclusions influencing participation and redemption decisions;...

89p giangmacvien 22-06-2024 2 1   Download

Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.

146p giangdongdinh 30-05-2024 3 2   Download

Continued part 1, part 2 of ebook "Customer relationship management: Concept, strategy, and tools" has presents the following content: operational CRM; software tools and dashboards; loyalty programs - design and effectiveness; campaign management; impact of CRM on marketing channels; CRM issues in the business-to-business context; customer privacy concerns and privacy protective responses; advances in CRM applications; applications of CRM in B2B and B2C scenarios;...

236p dieptieuung 20-07-2023 7 3   Download

Chapter 13 - Direct marketing and communication. The goals of this chapter are: To examine the development and reasons for growth of direct marketing communication; to define the role and relationships of direct marketing, the internet and interactive media in an IMC program; to identify the advantages and disadvantages of direct marketing communication; to evaluate the effectiveness of communication through direct marketing communication.

25p koxih_kothogmih7 29-09-2020 29 5   Download

The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership, point structure, benefit, communication program, and partnership have been identified.

15p lucastanguyen 01-06-2020 10 2   Download

The study found that all studied loyalty program elements identified affected their planning and implementation. The paper also provides additional discussion about additional issues of loyalty schemes planning and execution problems and proposes a set of solutions and recommendations, which might highlight some of the future venues with this regard.

14p tocectocec 24-05-2020 12 1   Download

This study is conducted to investigate the impact of corporate social responsibility (CSR) on supply chain management (SCM) and financial performance, and the effect of SCM on financial performance through the mediate role of corporate reputation and customer loyalty.

12p tohitohi 22-05-2020 63 3   Download

The results show that all moderators have moderating effect on the influences of brand association and perceived quality on brand equity. Furthermore, involvement, switching costs, age, income, and loyalty program participation have moderating effect on the influence of brand equity on purchase intention. In contrast, gender and relationship age with brand have no moderating effect on the influence of brand equity on purchase intention.

22p thanos1 17-05-2018 64 4   Download

Khi thương mại điện tử trở thành “một phần tất yếu của cuộc sống” của nhiều người tiêu dùng thì một số DN đã chuyển hướng từ tập trung thu hút khách hàng mới sang “chăm sóc” khách hàng thường xuyên. Các chương trình khách hàng trung thành (loyalty program) thường dựa trên các hệ thống điểm. Người tiêu dùng tích luỹ điểm để sau này họ có thể mua vé máy bay, hoặc đổi lấy tiền, các bữa ăn miễn phí…. ...

6p muffin0908 14-11-2012 64 5   Download