Making online purchase

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

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The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).

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The purpose of this study was to establish, by means of quantitative analysis, the demographic features of the online shopping consumers of Kerala and the influence of using smartphones in making online purchase.

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Register your name and address on the Web site in order to ------- a purchase online. (A) make (B) shop (C) owe (D) use 102. All ------- for time off must go through the Human Resources Department first. (A) request (B) requests (C) requested (D) requesting 103. Despite it being his first time in an authority position, Mark led the project remarkably -------. (A) partly (B) even (C) yet (D) well 104. The detailed analyses of third and fourth quarter sales are included in ------- final report. (A) he (B) his (C) him (D) himself...

10p logomay 12-06-2013 93 15   Download