Management of Companies

Part 1 of ebook "The brand strategist’s guide to desire: How to give consumers what they actually want" provides readers with contents including: introduction a guide to desire; Chapter 1 - Community; Chapter 2 - Adventure;...

90p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Digital Darwinism: Branding and business models in Jeopardy" provides readers with contents including: how marketing becomes the ROI driver within the company; confidence the latest currency in marketing and management; social CRM the new rules of the game in leading customers; why marketing is becoming a service; the necessity of change management;...

126p giangmacvien 22-06-2024 3 1   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Managing online reputation: How to protect your company on social media" provides readers with contents including: understanding the threats; defining online reputation threats; strategic and financial threats; social and environmental threats; behavioral and legal threats; operational and technological threats;...

99p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Managing online reputation: How to protect your company on social media" provides readers with contents including: managing incidents; formulating the right response; the furious customer; the rogue employee; the committed activist; the hostile journalist; the backfiring campaign; handling crises; the changing face of crises;...

150p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Market entry into the USA: Why European companies fail and how to succeed" provides readers with contents including: Chapter 1 - The case for culture in expansion strategy; Chapter 2 - Your company's value proposition in the US; Chapter 3 - Defining & exploring the US market;...

69p giangmacvien 22-06-2024 2 1   Download

Ebook "Scaling the tail: Managing profitable growth in emerging markets" presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

179p giangmacvien 22-06-2024 2 1   Download

The study’s main focus is on the factors affecting the financial capacity of logistics service companies. The study is based on a survey of 80 financial professionals and managers from educational institutions and businesses in the industry. The survey content was designed according to the 5-level Likert scale and put into testing the EFA factor discovery model to find out the outstanding factors that affect the financial capacity of listed logistics services companies.

14p leminhvu111 07-06-2024 1 0   Download

Ebook Proceedings of the sixth international conference on Sustainable economic development and business management in the context of globalisation (SEDBM 6) - Part 2 includes papers: Factors impact on audit quality: the case of listed companies in Vietnam; Relationship between the state, market and society in sustainable economic development in Vietnam; Report on long-term sustainable public finance - some recommendations for Vietnam; report on long-term sustainable public finance - some recommendations for Vietnam; Economic linkages in tourism development to the sustainable direction; Pro...

587p zizaybay1102 03-06-2024 1 0   Download

The purpose of paper "Le biomimétisme: Une source d'inspiration pour le management des ressources humaines d’une entreprise de tourisme" is to examine how tourism companies can draw inspiration from the animal world, and in particular from the biomimicry of ants, in order to improve theirs human resources management. Indeed, the social system of insects has certain characteristics, such as an enhanced communication capacity and a collective intelligence, that are required for a proper management of the human resources of tourist companies that have a sustainability perspective.

10p tonhiemm 07-06-2024 1 1   Download

The objectives of study "Using data envelopment analysis (DEA) to evaluate performance the 3PL logistics in Vietnam" are to: Evaluate the performance of 3PL logistics companies in Vietnam, identify the factors affecting the performance of 3PL logistics companies and propose solutions to improve the performance of 3PL logistics companies. The results of this study can provide useful information for 3PL logistics company managers to evaluate their business performance and identify areas for improvement.

9p tonhiemm 07-06-2024 4 1   Download

This practical, commonsense guide provides straightforward strategies for coping with every kind of secured and unsecured debt, including, personal loans, car loans, mortgages, home equity loans, lines of credit, credit cards, finance company loans, and student loans. You’ll find out how easy it is to: Distinguish between good and bad debt; Go on a “debt diet” to get back into financial shape; Start a filing system to track debt and protect life after debt; Adopt a smart spending regimen.

314p zizaybay1104 29-05-2024 4 2   Download

The information age has seen the development of electronic pathways that carry vast amounts of valuable commercial, scientific, and educational information between financial institutions, companies, individuals, and government organisations. Unfortunately the unprecedented levels of access provided by systems like the Internet also expose this data to breaches of confidentiality, disruption of service, and outright theft. The cryptlib security toolkit provides the answer to this problem. A complete description of the capabilities provided by cryptlib is given below.

342p zizaybay1103 29-05-2024 3 2   Download

Ebook "Cruise business development: Safety, product design and human capital" addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention.

278p giangdongdinh 30-05-2024 5 1   Download

Ebook "Global marketing strategy: An executive digest" has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix.

270p giangdongdinh 30-05-2024 4 2   Download

The liberalization of markets has lead to record levels of international investments. Icon Group Ltd.'s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, data bases, publications and services to its clients.

127p vimeyers 29-05-2024 10 2   Download

Ebook Defending the brand provides an inside view of the unique issues that companies face related to brand abuse and piracy in the digital age. It also introduces strategies that have been used successfully to combat assaults, and provides the knowledge and insights necessary to take control of your brand and capture revenue. Defending the Brand is different from most branding books in that there is limited discussion of abstract theories or unproven methodologies.

288p zizaybay1103 29-05-2024 6 2   Download

This book presents the specialist and those less familiar with water treatment and environmental management with up to date information from a range of international workers. The conference was a forum at which interest groups representing the research community, water companies, regulatory bodies, and designers and operators of plant were beneficially brought into contact. The spirit of information exchange is retained in this book.

280p vimeyers 29-05-2024 3 1   Download

Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. This book offers the Unconventional Wisdom needed to leverage the strategic and cultural uniqueness of a family business for enduring success.

276p vimeyers 29-05-2024 2 2   Download

This book addresses one of the primary concerns in accounting today—how to develop a comprehensive system of accounting and operational controls. This concern has been exacerbated by the provisions of the Sarbanes-Oxley Act, which requires public companies to report an assessment of their internal control structures and which has led to comprehensive control examinations by all types of companies.

275p vimeyers 29-05-2024 3 2   Download