Ebook Defending the brand: aggressive strategies for protecting your brand in the online arena

Ebook Defending the brand provides an inside view of the unique issues that companies face related to brand abuse and piracy in the digital age. It also introduces strategies that have been used successfully to combat assaults, and provides the knowledge and insights necessary to take control of your brand and capture revenue. Defending the Brand is different from most branding books in that there is limited discussion of abstract theories or unproven methodologies. This is meant to be a practical book, providing a glimpse at real-life matters that affect brands in today’s world—valuable lessons from the ‘‘digital trenches.’’