Brand name products

Part 1 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Branding, the driver of a successful business strategy; Chapter 3 - Transforming how we understand Asian cultures and consumers; Chapter 4 - Asian country branding; Chapter 5 - Celebrity branding in Asia; Chapter 6 - Asian brand strategy;...

161p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 7 - Successful Asian brand cases; Chapter 8 - Aspiring Asian brand cases; Chapter 9 - Ten steps to building an Asian brand; Chapter 10 - Asian brands toward 2020, a new confidence in the boardroom; Chapter 11 - Conclusion;...

195p giangmacvien 22-06-2024 1 1   Download

Ebook Defending the brand provides an inside view of the unique issues that companies face related to brand abuse and piracy in the digital age. It also introduces strategies that have been used successfully to combat assaults, and provides the knowledge and insights necessary to take control of your brand and capture revenue. Defending the Brand is different from most branding books in that there is limited discussion of abstract theories or unproven methodologies.

288p zizaybay1103 29-05-2024 5 2   Download

Properly managed, no brand need decay and die-immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a health manual for brands that seek immortality.

337p vimeyers 29-05-2024 4 2   Download

Ideal for executives or PR pros who which to learn about successful brands through practical examples, PR Week. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, ""the performance brand,"" and Coca-Cola, ""the ultimate brand"" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's.

321p vimeyers 29-05-2024 2 2   Download

The book is the first to focus on the subject of brand vision and go in depth about each stage of the process. It features exclusive research done by the brandgym as well as front-line experience from over 100 brand-visioning projects. The book explores a new approach in an unpublished area - using brand vision to bring together, inspire and energize teams. This hands-on guide will direct, with ease, the reader to examine ways that they, as practitioners, can drive growth from their own teams and brand.

288p vimeyers 29-05-2024 2 2   Download

Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

577p vimeyers 29-05-2024 6 2   Download

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.

208p vimeyers 29-05-2024 2 2   Download

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy.

225p vimeyers 29-05-2024 2 2   Download

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

330p vimeyers 29-05-2024 5 2   Download

Fashion must have value and purpose and truly resonate to the consumer. Strong brands with consistent powerful messages can create loyalty and a sense of worth that transcends the burden of choice. Therefore, this study is carried out to identify the factors that influenced brand loyalty towards supply chain of Muslimas fashion (Hijabs) in Malaysia. Based on a review of the existing literature in a range of fields, this study proposes that brand loyalty indicates the importance of brand name, product quality, price, store environment, promotion, service quality and style.

7p longtimenosee10 26-04-2024 3 1   Download

The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.

5p longtimenosee10 26-04-2024 1 1   Download

Several generic products containing simvastatin are circulating on the Vietnamese market at a more inexpensive price than that of a brand-name one. These formulations, however, have not been assessed for in vivo bioequivalence to the reference product.

9p vikissinger 21-12-2023 2 1   Download

Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...

113p tuongnhuoclan 27-11-2023 6 2   Download

Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...

112p tuongnhuoclan 27-11-2023 4 1   Download

Ebook "Performance measurement of new product development teams: A case of the high-tech sector" using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

285p loivantrinh 29-10-2023 5 2   Download

Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media and campaign measurement;...

221p hanlinhchi 28-08-2023 8 6   Download

Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...

140p hanlinhchi 28-08-2023 9 5   Download

(BQ) This dictionary contains terms used in the fields of environmental engineering and environmental science, and the definitions provided relate to their use in an environmental context only. The commercial terms represent company brand names or trademarks, and have been italicized to differentiate them from the technical terms in general usage. The most unique feature of this book is the inclusion of more than 3000 trademarks and brand names. Many of these commercial terms for proprietary products or processes are so common or descriptive that they have fallen into general use.

194p runordie6 10-08-2022 10 1   Download

Lecture Introduction to Business: Lesson 28. The main topics covered in this lesson include: product life cycle, use of product life cycle in decision making process, branding products, types of brand names, packaging and labeling,...

12p alucardhellsing 30-04-2022 9 1   Download