Asian Brand Strategy (Revised and Updated) - Part 2

Part 2 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 7 - Successful Asian brand cases; Chapter 8 - Aspiring Asian brand cases; Chapter 9 - Ten steps to building an Asian brand; Chapter 10 - Asian brands toward 2020, a new confidence in the boardroom; Chapter 11 - Conclusion;...