Asian Brand Strategy (Revised and Updated) - Part 1

Part 1 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Branding, the driver of a successful business strategy; Chapter 3 - Transforming how we understand Asian cultures and consumers; Chapter 4 - Asian country branding; Chapter 5 - Celebrity branding in Asia; Chapter 6 - Asian brand strategy;...