Managing retailing

Part 1 of ebook "Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers" provides readers with contents including: Part A - Introductory chapter, vertical brand portfolio management, research philosophy and theoretical background; Part B - Central themes and theoretical foundations, vertical brand portfolio management, definition and manifestations of private labels;...

95p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers" provides readers with contents including: Part C - Planning for vertical brand portfolio management, setting goals for vertical brand portfolio management, four-step planning process for vertical brand portfolio management; Part D - Summary and conclusion;...

190p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Vertical cooperative advertising in supply chain management: A game-theoretic analysis" provides readers with contents including: Chapter 4 - Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain, a game-theoretic approach; Chapter 5 - Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer; Chapter 6 - A manufacturer-retailer supply chain with fuzzy customer demand, a vertical cooperative advertising and pricing model; Chapter 7 - Résumé;...

83p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...

142p giangmacvien 22-06-2024 1 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Ebook "Retail brand equity and loyalty: Analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing" provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures.

215p giangmacvien 22-06-2024 2 1   Download

Ebook "Contemporary wine marketing and supply chain management: A global perspective" intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers.

258p giangdongdinh 30-05-2024 2 2   Download

Wealth Management has two themes: Private Banking and investment decisions regarding Structural Financial Products. Dr. Dimitris Chorafas examines in a rigorous way whether structured financial products are advisable investments for retail and institutional investors and, if yes, which risks they entail. This book addresses all these issues in a practical manner with numerous case studies and real-world examples drawn from the author’s intensive research.

391p vimeyers 29-05-2024 4 2   Download

Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans — all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.

346p vimeyers 29-05-2024 4 2   Download

A guide to brand management for managers who are determined to make their mark. Ebook How come your brand isn’t working hard enough? demonstrates how to tackle the challenges of brand strategy, and includes real-life examples (good and bad), a brand health checklist, and pragmatic advice on positioning, targeting and implementation.

193p vimeyers 29-05-2024 4 2   Download

The study was conducted a year (July 2017-July 2018) in Gorontalo Province. Data were obtained from direct interviews with farmers, collectors, wholesalers, retailers. Data analysis utilized DEA (Data Envelopment Analysis). The results showed that the performance of the cayenne supply chain doer in Gorontalo was mostly efficient, only 16.7% farmers, 10% collecting trader, 8.3% large trader and 16.7% retailers whose performance was not efficient.

7p longtimenosee10 26-04-2024 3 2   Download

This study focuses on the existing poultry supply chain and underlying Islamic values that exist which may assists the implementation of halal supply chain to be resilience and sustainable in the future. The study used qualitative approach in which deployed in-depth interview from a case study. The case study focused on the final stage of the supply chain which is retailers’ premises.

9p longtimenosee10 26-04-2024 3 1   Download

This research has analysed the article publications of years’ span period, which was from 2012 to 2018. To compare the research endeavours with the practices, this thesis also scrutinized the sustainable retail practices of top ten retail shop in the world. The findings of this research shows that supply chain collaboration and sustainable practices are correlated to the performance optimization efforts. This research would help the retail business firms to understand the impact of supply chain collaboration in future business development and supply chain optimisation.

8p longtimenosee10 26-04-2024 4 1   Download

This study is conducted to identify disruptive factors affecting the performance of Small Medium Enterprise supply chain in the livestock industry. The role of supply chain management in the livestock industry starts from selection of breeders, equipment suppliers to distribution of slaughter meat to retailers, distributors and end users. Through a preliminary study that was conducted, several disruptive factors in the supply chain of livestock farming have been identified such as natural disasters, distribution of supplies, the behaviour of the stockman and financial.

4p longtimenosee10 26-04-2024 1 1   Download

The purpose of this study is to investigate the factors influencing status quo of supply chain purchase intention of international branded apparel items among young adult in Malaysia. Data for this study have been collected using self-administered questionnaire which distributed to the channel members (young adult retailers) and customers by using a convenient sampling method.

8p longtimenosee10 26-04-2024 2 1   Download

The study examine relationship between implementing ERP systems on the boosting of the organizational performance, in addition, to examine the mediating role of agile supply chain approach to achieve the targeted performance enhancements in manufacturing listed firms in Amman Stock Exchange (ASE). The study population entails all manufacturing listed firms in Amman Stock Exchange (ASE), particularly the top retail firms operate in the Jordanian market constitutes of firms.

12p longtimenosee10 26-04-2024 1 1   Download

. This strategy is capable to conserve the expected mean of the retailer’s orders while reducing their expected variance. The main contribution here is to reduce the impact of the bullwhip effect on the supplier side by controlling the fulfilled quantities to the retailers. Surprisingly, this proposed strategy eventually improves the service level on the retailer side.

7p longtimenosee10 26-04-2024 5 1   Download

This problem is the detailed background for this research that aims to design software of smart home that affordable, and to optimize the value of housing used the descriptive quantitative method with a waterfall system as a software development model. At the end reach purposed that the smart concept can be installed at home or housing so that not only owned by a high-end consumer but also with middle to lower consumption.

7p longtimenosee10 26-04-2024 4 1   Download

The aim of study is measuring the highly skilled workers losses and evaluation of its consequences for the region’s economy and labor market until 2021. Used a forecast-analytical method for evaluation of changes in structure of population engaged in economy, evaluation of the gross regional product losses, withdrawals of income tax revenues to the budget of region and slowing of retail sales and consuming turnover.

8p longtimenosee09 08-04-2024 2 0   Download

The study proposes a research model that integrates the e-service quality (ESQ), eservice recovery quality(ESRQ), and the logistic service quality(LSQ) that are provided by the e-retailers, which furthers influences both customer satisfaction and loyalty. The study examines the second order dimensions of ESQ, ESRQ, and LSQ using second stage reflective-formative approach. The outcome of the data analysis, with the sample size of 350, concludes that ESQ strongly influences LSQ, customer satisfaction (CS) and customer loyalty (CL) when using online retail websites.

7p longtimenosee09 08-04-2024 12 2   Download