Managing the sales force

Bài giảng Marketing Management: Chương 21 - Managing The Sales Force được biên soạn nhằm giúp cho các bạn biết được công ty cần phải làm gì để thiết lập một đội ngũ bán hàng; làm thế nào để tuyển chọn, kích thích và đánh giá đội ngũ bán hàng; làm thế nào để nhân viên bán hàng thuyết phục và thực hiện tiếp thị.

21p maiyeumaiyeu20 16-11-2016 78 6   Download

This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

32p allbymyself_06 28-01-2016 79 7   Download

Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

41p allbymyself_06 28-01-2016 110 11   Download

Chapter 17 help learners review the types of decisions firms face in designing a sales force; learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force; understand how salespeople improve their selling, negotiation, and relationship-building skills.

17p namthangtinhlang_00 28-10-2015 87 7   Download

Review the types of decisions firms face in designing a sales force. Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force. Understand how salespeople improve their selling, negotiation, and relationship-building skills.

17p em_van 31-08-2012 118 15   Download

What is the best way to motivate a salesforce? How can you systematically design a motivation system?

28p vitconxinhdep 13-07-2009 341 111   Download