Market data

In this study, the researcher focuses on exploring the impact of the European Union–Vietnam Free Trade Agreement and the European Green Deal on Vietnamese exports. This article used qualitative methods, including collecting and analyzing secondary data. The objective is to understand the requirements and standards set by the European market and the advantages that the free trade agreement impacts on the quality and competitiveness of Vietnamese export products.

16p viengfa 28-10-2024 0 0   Download

This study explored the factors affecting members’ satisfaction with the quality of support activities of cooperatives using data collected from 301 members of horticultural cooperatives in Son La province. The study applied the SEVERQUAL concept and cooperative principles to develop the research model.

14p vibecca 01-10-2024 2 1   Download

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 7 3   Download

The paper examines the impact of the nation branding as an intangible factor impacting FDI inflow together with three tangible country-specific factors, including the control of corruption, market growth rate and value of resources. OLS regression method was adopted to process panel data collected from 11 top FDI receiving countries in the world from 2009 to 2018 due to the availability of the data.

12p toduongg 24-08-2024 3 1   Download

The research aims to provide market development solutions for safe vegetable online businesses by approaching customer behaviour. By quantitative studies with primary data sets collected from 363 customers, the results of SEM model analysis have shown the impact of perceived ease of use, subjective norm, perceived usefulness on attitude towards use.

14p toduongg 24-08-2024 3 0   Download

This research focuses on cosmetic products and observes the impact of celebrities and expert influencers on consumers’ brand admiration and purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and purchase intentions are tested. The survey method was employed to conduct this research, and data were collected from 522 respondents. The proposed hypotheses were tested using Cronbach’s Alpha coefficient and SEM structural models.

12p toduongg 24-08-2024 2 1   Download

Bài giảng "Hướng dẫn sử dụng SPSS trong nghiên cứu marketing: Nhập số liệu entering data" gồm có những nội dung chính sau: Nhập số liệu entering data, chuẩn bị dữ liệu, kiểm tra và hiệu đính dữ liệu, màn hình quản lý dữ liệu (data view), phương pháp định biến trên SPSS (define variable). Mời các bạn cùng tham khảo!

36p zizaybay1106 19-07-2024 5 4   Download

Kỷ yếu Hội thảo khoa học Quốc gia Phân tích định lượng các vấn đề kinh tế và xã hội trong môi trường số trình bày các nội dung chính sau: Nghiên cứu định lượng các vấn đề kinh tế - xã hội để đưa ra các chính sách, chiến lược, quy hoạch, kế hoạch, đầu tư phát triển cho Việt Nam; Nghiên cứu định lượng về quản trị kinh doanh, tài chính, kế toán, marketing, du lịch tại các doanh nghiệp trong bối cảnh chuyển đổi số và phát triển kinh tế số; Phân tích, dự báo các vấn đề kinh tế - xã hội dựa trên công nghệ trí tuệ nhân tạo (AI) và dữ liệu lớn (big data).

778p viellison 06-05-2024 10 5   Download

The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies. The study is a contribution to the new business houses to understand their business in much organized way and I is must to have the marketing strategy for a successful business venture.

11p longtimenosee10 26-04-2024 5 4   Download

According to the research findings, it is highly suggested to use an effective pricing strategy in order to retain customers in Businesses in Kurdistan. The limitation of this research is lack of time that the researcher was not able to gather more information and data regarding pricing strategy and customer retention. The novelty of this research as specifically to the Erbil market penetration pricing is the best to keep the customer for the long run of business.

15p longtimenosee10 26-04-2024 3 2   Download

The main objective of this study is to examine the effect of intellectual capital, debt policy, company size, supply chain and liquidity on earnings per share and dividends per share as intervening variables in companies registered in the LQ 45 stock market index that consists of 45 companies for the 2014-2016 period in Indonesia. Using a purposive sampling method obtained data (panels) of 60 observation data from 20 companies.

7p longtimenosee09 08-04-2024 6 1   Download

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socioeconomic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology.

6p longtimenosee09 08-04-2024 1 1   Download

Bài viết "Nền tảng dữ liệu khách hàng nâng cao hoạt động marketing cho doanh nghiệp" tập trung trình bày về vai trò, chức năng, cách tiếp cận khi triển khai CDP trong tổ chức doanh nghiệp. Mời các bạn cùng tham khảo!

7p kimtuyen05 27-03-2023 12 7   Download

"Doctoral thesis of Philosophy: Empirical analysis of stock return synchronicity comparison of developed and emerging markets" is divided into eight chapters. Chapter two contains a literature review and chapter three explains the methodology and the data used in the thesis. Chapters four, five and six use the three different synchronicity measures in an analysis of emerging and developed markets. A comparison between the three synchronicity measures is provided in chapter seven.

163p runthenight04 02-02-2023 8 2   Download

This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques.

183p runthenight04 02-02-2023 7 2   Download

The thesis is structured as follows: Chapter 1: Introduction; Chapter 2: Literature Review; Chapter 3: The Market for Electricity; Chapter 4: Description and Sources of Data; Chapter 5: Seasonal Factors and Outlier Effects in Rate of R; Chapter 6: Structural Characteristics of Demand for Electric; Chapter 7: GARCH Modelling of High-Frequency Volatility in A; Chapter 8: The Effect of Extreme Spikes in Demand on Electric; Chapter 9: Conclusion.

207p runthenight04 02-02-2023 8 2   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 7 4   Download

The research extends the understanding of these factors through the incorporation of Absorptive Capacity (ACAP). Accordingly, a model is developed that integrates ACAP, MVC and MV with market-driving innovation performance, comprising before-launch stage performance, post-launch stage performance and financial performance. External and internal structural factors relevant to the firm such as size and the nature of its competitive environment are also considered as moderators in the model.

440p runthenight04 02-02-2023 6 3   Download

The increasingly important role played by family firms in China’s fledging capital market calls for a better understanding of how it works and is governed. This study aims to explore how corporate governance issues in family firms are tackled from the perspective of investor protection. The thesis addresses the question by first presenting theoretical models showing the relations among investor protection, family governance, and agency costs in family firms.

229p runthenight04 02-02-2023 9 4   Download

Bài viết "Ứng dụng của Big data trong tiếp thị kỹ thuật số (Digital marketing)" cung cấp tổng quan về Big Data, Digital Marketing, kết quả khảo sát nhận thức của doanh nghiệp về Big data, những thuận lợi khó khăn trong việc ứng dụng Big Data vào hoạt động Digital Marketing. Mời các bạn cùng tham khảo!

10p lieuyeuyeu18 23-12-2022 37 16   Download