Market orientation

Bài giảng "Marketing kỹ thuật số" Chương 5 Thiết kế trải nghiệm số, cung cấp cho người học những kiến thức như Các yếu tố quan trọng trong thiết kế website; Thiết kế tích hợp; Tuyên bố giá trị online (OPVs); Định hướng khách hàng (customer orientation); Thiết kế động và cá nhân hóa (dynamic design & personalization);... Mời các bạn cùng tham khảo!

15p khanhchi2520 20-04-2024 10 5   Download

Nghiên cứu này xem xét mối quan hệ giữa định hướng thị trường (Market orientation - MO), các năng lực marketing (Marketing capabilities-MC), năng lực đổi mới (Innovation capability - IC) và kết quả kinh doanh (Firm performance-FP). Nghiên cứu được thực hiện trên một mẫu gồm 219 quản lý của các cơ sở khách sạn ở Miền Trung.

6p kimphuong23 17-07-2023 4 3   Download

Many East Asian economies experienced rapid economic growth since the early 1960’s, with Singapore and Malaysia being two of the best performers. Various factors have contributed to this growth. They include export-orientated policies, capital investment, a market-friendly approach and an institutional regulatory framework that attracts foreign investors. Another factor is the role of human capital in the form of formal and informal education. Human capital has been researched at both the theoretical and empirical levels.

247p runthenight04 02-02-2023 6 2   Download

This study examines the impact of intellectual capital and strategic orientations (market orientation, learning orientation and technology orientation) on innovation capability and firm performance of small-to-medium enterprises (SMEs) in the Information and Communications Technology (ICT) industry in Malaysia. The following sections introduce the research background and elaborate on the problems identified for further investigation. The rationale and objectives of the study are also presented. The chapter ends with an outline of the structure of this thesis.

233p runthenight04 02-02-2023 10 3   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 7 4   Download

This study investigates a number of the drivers of upgrading speed within consumer electronic products. The main constructs under investigation are psychological predisposition to rapidly upgrade (PPRU), product factors (PF), vicarious innovativeness (VI), vicarious adoption (VA), and disposal orientation (DO). In addition, a consumer’s intention to quickly upgrade in the future (FIU) is also investigated.

314p runthenight04 02-02-2023 5 3   Download

Develop a theoretical framework, analyze and assess the status, propose solutions and policies to promote economic growth with social equity in the socialist-oriented market economy of Vietnam from now to 2030.

27p guitaracoustic02 08-12-2021 10 3   Download

The research objective: Analyze and evaluate the effect of exchange rate policy on Vietnam’s exports in the US market to propose orientations and solutions to enhance the positive impact of exchange rate policy on exports.

28p closefriend09 16-11-2021 23 4   Download

This provides a particularly interesting case study in view of the large-scale changes that have taken place in the economy over the period, which has experienced the transition from a Central Economic Planning System towards a “socialist-oriented market economy”, with increased integration in the world economy.

10p larachdumlanat129 14-01-2021 14 4   Download

Vietnam has been developing a Market Economy with Socialist Orientation (MESO). Strengthening public administration reform (PAR) can be an effective tool in improving institutions for MESO in Vietnam. This paper analyzes conceptual and practical issues related to PAR with reference to international experiences.

7p nguathienthan6 02-07-2020 31 0   Download

In conjunction with the managing director, the business development officer is responsible for developing marketing and business plans for the achievement of revenue goals for a company. His/she job description also entails participating in media communication activities for the company; these activities include marketing press releases, websites, and advertisements. The position of the business development officer is a result oriented role. He/she is responsible for understanding the trends in his/her company’s field of specialty; knowing the people that matter in such fields.

3p lanjingyi 18-03-2020 49 3   Download

The changes in the economy towards a market-oriented one required autonomy for organizations to be self-responsible. By surveying Vietnam's legal documents, the research identified two approaches to university autonomy: academic approach and financial approach. Preliminary research leads to the belief that university autonomy must be academic autonomy. In order to achieve academic autonomy, all policies must take the importance of novelty in science into consideration

7p capheny 28-02-2020 22 1   Download

The study is carried out through two phases: In the first phase, the study uses qualitative methods to explore and find out main factors that local firms apply in their operations and business activities. This method is conducted through focus groups, in-depth interviews with 12 senior executives, CEOs, owners coming from Vietnamese firm in marketing communication industry. The second phase, main survey is implemented by using in both face to face interviews and direct mailing with broader scope to Vietnamese firm in marketing communication industry, in Ho Chi Minh City.

24p bibianh 19-09-2019 27 4   Download

The dissertation aims to build theoretical and practical grounds on developing marketing strategies in the new market conditions which are adaptable to changes in the environment and market (customers, competition) in order to bring about orientations, views, goals and solutions with strong theoretical and practical foundations to develop marketing strategies for Vietnam’s retail supermarket chains located in Hanoi by 2023, vision 2030.

29p bibianh 19-09-2019 27 6   Download

Bài giảng "Marketing công nghiệp - Chapter 2: Understanding business market and environment" cung cấp cho người học các kiến thức: Types of business customers, classification of industrial product, purchasing orientations of B.C, types of buying situations, environmental analysis of B.M, questions and homework.

12p tieu_vu08 05-05-2018 131 3   Download

The thesis topic "Impact of the development of socialist-oriented market economy on protecting the sovereignty and security of national borders in the Northern border provinces" is an independent research project, containing the dedication of the author, based on applying the system of theoretical perspectives of Marxism - Leninism and Ho Chi Minh’s ideology; guidelines and policies of the Party; directives and leadership resolutions of the Party

12p change12 30-06-2016 49 1   Download

Purpose: To clarify the theoretical and practical foundations of antimonopoly in the socialist oriented market economy. Assess the actual situation of antimonopoly in our country. Then propose basic solutions for antimonopoly in the socialist oriented market economy of our country in the coming time.

26p change06 14-06-2016 32 3   Download

This chapter define marketing and the marketing process, explain the importance of understanding customers and identify the five core marketplace concepts, identify the elements of a customer-driven marketing strategy and discuss the marketing management orientations, discuss customer relationship management and creating value for and capturing value from customers, describe the major trends and forces changing the marketing landscape.

32p allbymyself_06 28-01-2016 97 6   Download

This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

32p allbymyself_06 28-01-2016 79 7   Download

Lecture Principles of Marketing - Chapter 18: Creating competitive advantage include all of the following contents: Competitor analysis, competitive strategies, balancing customer and competitor orientations. Inviting you refer.

35p allbymyself_06 28-01-2016 65 6   Download